| It doesn't matter how cruel the reality programs get, | | | | your area. Most cities have one. They tape every local |
| there always seems to be an endless supply of | | | | TV and radio broadcast and can provide the video or |
| people willing to humiliate themselves to get on | | | | audio you need.Afterwards, send copies of any video |
| television. There's just something exciting about | | | | or audio tapes (smart move: get them edited to 5 |
| appearing in front of millions of people.In fact, just | | | | minutes length maximum) to your best prospects and |
| knowing someone that's going to be on TV or on the | | | | referral sources.Recently a longtime vendor sent me |
| radio is exciting, so when you know you are going to | | | | (and a thousand others, no doubt) an e-mail saying he'd |
| be on the air, send an alert to your mailing list.Send | | | | be on 60 Minutes that weekend. I couldn't watch that |
| notes, e-mails, faxes - whatever it takes - so they | | | | night but I sure was thrilled for him - and impressed. |
| know when they can catch you. You'll be surprised at | | | | And he was top of mind for a good few days. Which |
| how many people tune in. After all, they now know a | | | | is exactly what he wanted to happen when he sent |
| real celebrity!Of course, most people will still miss it. It | | | | me that e-mail.Ned Steele works with people in |
| isn't as easy to send a "reprint" of a TV or radio | | | | professional services who want to build their practice |
| appearance, but it can be done. Get a video copy of | | | | and accelerate their growth. The president of Ned |
| your appearance. (Never ask the reporter (unless they | | | | Steele's MediaImpact, he is the author of 102 Publicity |
| offer), they have to get to work on their next | | | | Tips To Grow a Business or Practice. To learn more |
| story.)Call the station the next day and see if you can | | | | visit or call 212-243-8383. |
| get a copy. If not, call a media monitoring service in | | | | |