| When competing in the global marketplace, how | | | | Reports - Reports can be written on |
| will yo make your business stand out from the | | | | specialized single topics and sold on your |
| crowd? Prospects have so many choices of | | | | website. You can create the report, turn it |
| service providers to choose from. How do you | | | | into a pdf, add the report to your website, |
| show them that you are the provider that they | | | | set a price and create a way for prospects to |
| should choose? How will they find out you are | | | | be able to buy your reports.9. Books - |
| the expert that they can count on?Here are 13 | | | | Writing a book about your speciality will |
| ways that prospects can learn about you and | | | | quickly build your credibility and gain you |
| your expertise, whether they are doing | | | | expert status.10. Newsletters - Newsletters |
| business down the street or thousands of | | | | make it easy to stay in contact with clients |
| miles away from you.1. Writing Articles - | | | | and prospects. Your newsletters can be free |
| Writing articles on your subject of expertise | | | | or paid subscriptions. Newsletters give you |
| is magazines, trade journals, newspapers, | | | | the opportunity to show your expertise, sell |
| on-line publications and newsletter that your | | | | products, promote seminars and other |
| target audience reads.2. Speeches - You can | | | | information about your business.11. |
| give speeches at your local community | | | | Memberships - You can join professional |
| organizations and associations. You can add | | | | organizations, civic service clubs, social or |
| audio clips to your website for prospects to | | | | religious organizations. You will gain the |
| listen to. You can also add transcripts of | | | | opportunity to meet people and spread your |
| your speeches for prospects to download and | | | | expertise. Professional organizations will |
| read.3. Interviews - Getting interviewed by | | | | keep you abreast of your industry news and |
| the media as an industry expert will help to | | | | show prospects that you are serious about |
| increase your credibility and gain status as | | | | your profession.12. Certification - |
| a recognized expert.4. Seminars and Workshops | | | | Certification shows prospects that you have |
| - Offering free or paid seminars and | | | | mastered your skills and have the necessary |
| workshops to your target audience enhances | | | | credentials to be considered an expert in |
| your credibility and exposure. You can take | | | | your industry.13. Website - Websites allow |
| this opportunity to sell books, tapes, CDs, | | | | potential clients to learn information about |
| newsletter subscriptions and much more.5. | | | | you and your services without having to wait |
| E-Classes - You can offer free or fee-based | | | | for an appointment or brochure. Prospects can |
| Email classes to prospects. You can have | | | | become familiar with you and your standard of |
| participants sign up and automatically send | | | | service.It's understandable that you will not |
| assignments by email and they can complete | | | | be able to utilize all of the 13 tips in your |
| the assignment and return them by email.6. | | | | business. If you put just a few of these tips |
| TeleSeminars - You can rent a telephone | | | | into practice in your business, you will move |
| called a "Bridge line" to host a teleseminar. | | | | yourself from just another service provider |
| Participants call in at a designated date and | | | | to an expert service provider that is in |
| time. This is usually a one time call where | | | | demand.Jennifer Woodard is a freelance |
| you present your seminar over the telephone. | | | | Marketing Communications Consultant offering |
| You can host the teleseminars for free or | | | | a full range of communication services |
| charge a fee.7. TeleClasses - Teleclasses | | | | including but not limited to marketing, |
| also use a "Bridge line." In teleclasses the | | | | public relations, and book marketing. She |
| classes are part lecture and part interactive | | | | specializes in working with Professional |
| for the students. These classes can be | | | | Service Firms, Professionals, Authors and |
| presented once or over a series of class | | | | Publishers. Visit her website at and her |
| meetings. You can also create a manual to | | | | blog at jenniferwoodard.blogspot. |
| send to participants before classes begin.8. | | | | |