13 Tips for becoming known as an expert in your industry

When competing in the global marketplace, how will yobefore classes begin.8. Reports - Reports can be
make your business stand out from the crowd?written on specialized single topics and sold on your
Prospects have so many choices of service providerswebsite. You can create the report, turn it into a pdf,
to choose from. How do you show them that you areadd the report to your website, set a price and create
the provider that they should choose? How will theya way for prospects to be able to buy your reports.9.
find out you are the expert that they can countBooks - Writing a book about your speciality will quickly
on?Here are 13 ways that prospects can learn aboutbuild your credibility and gain you expert status.10.
you and your expertise, whether they are doingNewsletters - Newsletters make it easy to stay in
business down the street or thousands of miles awaycontact with clients and prospects. Your newsletters
from you.1. Writing Articles - Writing articles on yourcan be free or paid subscriptions. Newsletters give you
subject of expertise is magazines, trade journals,the opportunity to show your expertise, sell products,
newspapers, on-line publications and newsletter thatpromote seminars and other information about your
your target audience reads.2. Speeches - You canbusiness.11. Memberships - You can join professional
give speeches at your local community organizationsorganizations, civic service clubs, social or religious
and associations. You can add audio clips to yourorganizations. You will gain the opportunity to meet
website for prospects to listen to. You can also addpeople and spread your expertise. Professional
transcripts of your speeches for prospects toorganizations will keep you abreast of your industry
download and read.3. Interviews - Getting interviewednews and show prospects that you are serious about
by the media as an industry expert will help to increaseyour profession.12. Certification - Certification shows
your credibility and gain status as a recognizedprospects that you have mastered your skills and
expert.4. Seminars and Workshops - Offering free orhave the necessary credentials to be considered an
paid seminars and workshops to your target audienceexpert in your industry.13. Website - Websites allow
enhances your credibility and exposure. You can takepotential clients to learn information about you and your
this opportunity to sell books, tapes, CDs, newsletterservices without having to wait for an appointment or
subscriptions and much more.5. E-Classes - You canbrochure. Prospects can become familiar with you and
offer free or fee-based Email classes to prospects.your standard of service.It's understandable that you
You can have participants sign up and automaticallywill not be able to utilize all of the 13 tips in your
send assignments by email and they can complete thebusiness. If you put just a few of these tips into
assignment and return them by email.6. TeleSeminars -practice in your business, you will move yourself from
You can rent a telephone called a "Bridge line" to hostjust another service provider to an expert service
a teleseminar. Participants call in at a designated dateprovider that is in demand.Jennifer Woodard is a
and time. This is usually a one time call where youfreelance Marketing Communications Consultant
present your seminar over the telephone. You canoffering a full range of communication services
host the teleseminars for free or charge a fee.7.including but not limited to marketing, public relations, and
TeleClasses - Teleclasses also use a "Bridge line." Inbook marketing. She specializes in working with
teleclasses the classes are part lecture and partProfessional Service Firms, Professionals, Authors and
interactive for the students. These classes can bePublishers. Visit her website at and her blog at
presented once or over a series of class meetings.jenniferwoodard.blogspot.
You can also create a manual to send to participants