Introduction to Digital Rights Management.

Introductionsystem is not in control (which is almost all the time
Most people have heard of software licensing and paywith the Internet) is encryption. If you don't encrypt
per view television, but possibly not connected it with a(make secret) the thing you are trying to protect then
development in technology called Digital Rightsyour (lack of) protection mechanism will soon be
Management (DRM). To understand what DRM isdetected and either all the works you were trying to
trying to achieve you first of all need to understandprotect will suddenly become freely available on the
intellectual property.web (as happens more often than you might think) or
Intellectual propertythey will be shared amongst private groups of users
To understand digital rights you need to remember thatfreely.
books, plays, pictures, films and so on (including thisNow encryption requires a number of disciplines if it is
paper) are subject to copyright or intellectual propertygoing to be successful. It also imposes quite an
rights. By international agreements such as the Berneoverhead on a system. For instance, whilst the user
Convention countries recognize these rights andwould not worry about the time it takes to decrypt a
provide a framework that allows copyright holders tofile (say a document, spreadsheet, .pdf file) because
have uniform rights in different countries and to be ablethe amount of information is in reality quite small, but if
to enforce them. Whenever you buy a book, hear athey are waiting for the decryption of streaming video
modern recording played on television or see a film aor voice the heavy encryption currently used can harm
payment is being made to the copyright holders of theperformance. Certainly the average DVD would not
work.perform well using a PC to decrypt all its information
You will find significantly more detail on intellectualusing, say triple DES.
property rights (IPR) on the web site The site providesEncryption also requires the control of cryptographic
a comprehensive information resource about the workkeys. Some people who have installed or re-installed
of the World Intellectual Property Organization (WIPO).Microsoft Windows will have typed in a long series of
Now intellectual property rights were important in theletters and numbers (a.k.a. a cryptographic key). But
book and film trades, but television, DVD, computerDRM system often require you to be in contact with a
software and computer games have had such aserver that is monitoring user requests and comparing
significant effect on world trade that the World Tradethem with dynamically imposed controls (such as
Organization (WTO) has a special section of itscontinuing to subscribe to a service).
activities devoted to dealing with intellectual propertyCryptography allows strong controls, but it also
rights called Trade-Related aspects of Intellectualimposes overheads and technical difficulties.
Property Rights (TRIPS) and more information on theThe early DRM systems failed simply because they
world negotiations are atwere too expensive for the amount of money they
You can gather from this that several industriescould reasonably collect. This idea of cost may sound
consider intellectual property to a very big deal indeed.rather strange, but the cost of mounting the servers,
Demand for Digital Rights Management (DRM)the processing overhead and the amount of
So now when we talk about digital rights managementconnectivity required to operate those systems was
we are talking about works of intellectual property thatsimply too much compared to the amount of money
are processed by digital computers (or even analoguethey could realistically collect.
ones).Can you make it work?
There are many many industries producing copyrightCryptography can work effectively in a number of
works that are held on and processed by computers.situations. But at the moment, micro-payments simply
That includes anything processing cassette tapes,isn't one of them. Using cryptography to control the
VCR, CD-ROM, DVD, flash cards and so on. Thereactions of a user who has paid a substantial amount
are even laws that create rights in databases asof money for the product will work where
collections of information.micro-payments will not.
The copyright holders (owners) found that the originalCryptography will let you control a number of events.
computer systems, broadcast television and cassetteBut it depends upon how effective your cryptography
tapes, records and VCR machines made no attemptis. A number of disasters have already overtaken
to stop people from copying their work and eventhose who either chose to implement poor algorithms
selling it on with the owner getting paid the royalty thator failed to understand that you have to do something
IPR law gave them. This started in the late 1980's, andsignificantly better than password protection if you are
grew significantly with the introduction of musicgoing to protect something that has significant value
standards such as MP3 which did not prevent copying,for your business. It is not necessary for this paper to
but did make mass market copying very easy.do more than state that many of the 'industry
Other owners selling 'expensive' works such asstandard' solutions failed to recognize the real
financial analyses of companies or markets found thatmanagement issues of cryptography and therefore
people would purchase one copy and then makefailed to provide the protection that they seemed to
copies of it to pass on to their friends for free. Whenclaim.
the reports were printed they were photocopied, butLater solutions to DRM implementation have been
making them digital made the copying easier andmore successful. Although it is fair to note that right
faster.owners need to think through what it is that they are
The IT industry saw a massive opportunity to be ablelicensing their customers for. And to make sure that
to make significant amounts of money if they couldtheir licensing is consistent with current international
find one or more ways to control what the personagreements. (Issues of international rights are the
who had licensed a digital work (when you buy a booksubject of a separate paper.)
in theory you license it, and the same goes with aMoving forwards
picture or a photograph) did with it.Decoupling DRM from micro-payments has enabled a
DRM controls as against IT controlsmore effective control suite to be provided that on the
Obviously the things that you would want to controlone hand supports industry objectives and on the
were any form of access and use, and particularly toother hand is acceptable to users. Users were not
prevent any attempt to remove the controls.willing to work on the basis of micro-payments, but are
So controls often provided are:more willing to buy a service that is delivered over a
- reading the item;period of time.
- number of times;It seems, from current market feedback, that whilst
- start and end dates for reading;users do not like restrictions on their ability to share
- printing the item;information with others, and to have it locked down to
- at all;a specific computer, they will accept those kinds of
- poor quality printing;limitations. What they are not happy about are
- number of copies;situations where they have to be online to remote
- altering the item;servers before they are able to use information that,
- changing information content;as far as they are concerned, they have purchased,
- removing copyright marks;and should be able to access at any time, and for all
- copying the item;time.
- making copies others can use;These requirements are at odds with the ideas of the
- copying parts of the work;'pay per view' community from the record and film
- taking screen dumps as copies;industries, who see a massive market opportunity if
- running the item as a program;they can charge for each and every use of an item
- running the item on one computer;as against having sold it to a customer for permanent
- only allowing one user to run the item;use. (In other words they may prefer the model of the
- limiting the number of CPUs the item may use.DVD/Video shop to that of the customer buying a the
These controls are a long way from the original ITitem and being able to use it forever thereafter.)
type controls on files which (for those not instantlyConclusion
familiar with them) still are:DRM offers industry information providers, which
- read;include the financial industries, analysts, consultants,
- write;programmers (applications, games) database owners
- append;and so on, as well as the record and film industries,
- delete;with significant potential. DRM significantly extends the
- execute.old IT controls and provides a much finer grained
Now as you can see, it's quite a different list ofcontrol over the ability of the user to make use of an
controls with quite a significant impact.item.
DRM and charging mechanismsAttempts to link finer grained control to
When DRM systems first came out there was amicro-payments controls has not been successful so
strong move to be able to license significant amountsfar, and may prove to be unattainable in the longer
of the information found on the Internet, and to chargeterm because the cost of operating the mechanism
for every conceivable use of an item, as well be ableexceeds the possible income per transaction.
to pass on enforceable rights from one rights holder toSpeculation that web costs are zero may be correct
another.for the end user, but studies have demonstrated that
Original owners were also to be recompensed throughinformation service providers actually pay to have their
micro-payments mechanisms that would transfer theirinformation made available on the web.
proportion due each time an aspect of their work wasThe correct mechanism to implement DRM will vary
sold/licensed. This was proposed so that ownerssignificantly with the delivery requirement. Services that
would receive an accurate payment for use.require high speed decryption still need to be
Did that make it work?implemented in hardware if they are to work in an
Well, this is where the detail gets a bit moreonline situation. Realtime services can only be delivered
complicated.using dedicated hardware, and owners requiring this
The only mechanism that computer systems have forservice should be aware of this limitation.
enforcing controls when the computer operating