| Here is a checklist that will maximize
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| | 6. Make sure there's a copyright notice
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| your chances of getting heard and respect
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| | (© 2003 I.B. Cool, All Rights Reserved)
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| the listener's time.
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| | on the bottom of the lyric sheet and on
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| 1. Never send more than three songs
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| | the tape or CD label. Technically, this
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| unless specifically requested otherwise.
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| | isn't necessary but it alerts everyone
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| Demo listeners like watching the "in"
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| | that your song is protected, whether it's
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| pile diminish and the "out" pile grow as
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| | registered or not.
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| quickly as possible. If the listener has
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| | 7. Cover letters should be short and to
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| a limited time to listen, which is
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| | the point. Let the music speak for itself
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| usually the case, the tendency is to
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| | and avoid hype. A professional
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| listen to a tape/CD they know they can
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| | presentation will do more to impress
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| complete. So if you send a demo with ten
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| | someone than "I know these are hit songs
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| songs on it and someone else's demo has
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| | because they're better than anything I've
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| one song, you can bet that the "out" pile
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| | ever heard on the radio," or "I just know
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| will grow quickly with one-song demos.
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| | that we can both make a lot of money if
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| There's also the psychology that implies,
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| | you'll publish these songs." Avoid the
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| "I've sent you the song you need!" This
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| | temptation to tell your life story, and
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| is particularly true in pitching songs to
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| | don't explain how you have a terminal
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| producers for a specific artist. Along
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| | disease, you're the sole support of your
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| those same lines, most people resent
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| | 10 children and if these songs don't get
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| getting tapes/CDs with 20 songs and a
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| | recorded they'll all be homeless or
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| letter that says, "I know you'll like at
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| | worse. In fact, don't plead, apologize or
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| least one of these, so just pick out what
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| | show any hint of desperation. It only
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| you want." They want you to do that and
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| | gives the message that you have no
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| send them three songs or less. Songs you
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| | confidence in the ability of the songs to
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| totally believe in. If you're not far
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| | stand on their own. Here's what should be
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| enough along to be able to decide, you're
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| | in your cover letter:a. it should be
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| not ready. When sending CDs with more
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| | addressed to a specific person in the
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| than three songs, highlight three you
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| | company.b. It should state your purpose
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| want the listener to focus on first, and
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| | in sending the demo.
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| include the numbers of the cuts in your
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| | Are you looking for a publisher, a
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| cover letter and lyric sheets (so they
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| | producer, a record deal for you as an
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| have a reference while the CD is on their
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| | artist? Do you want the listener to pay
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| player and they can't see the label). If
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| | special attention to your production,
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| they like those, they'll listen to the
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| | your singing, your band, or just the
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| others. And please, remove the
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| | song? Is it targeted for a specific
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| shrink-wrap!
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| | artist? c. List any significant
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| 2. Place your best and most commercial
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| | professional credits that apply to the
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| song first. If you have a strong up-tempo
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| | purpose of your submission. If you want
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| song it's a good bet to start with that.
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| | your song published, list other published
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| If they don't like the first one, it may
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| | or recorded songs, contests won, etc. If
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| be the only shot you get. If you're
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| | you're a performer submitting an artist
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| sending a cassette, put all the songs on
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| | demo, resist the temptation to grab at
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| the same side and put the label only on
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| | weak credits: "I played at the same club
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| the "play" side.
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| | that (famous star) played." Tell them
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| 3. Never send your original master tape
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| | what drives you, what inspires you. Keep
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| or CD. You may never see it again and
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| | it short. List real sales figure. Don't
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| it's not fair to saddle its recipient
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| | lie. d. Include any casting ideas you
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| with responsibility for it.
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| | might have if you're pitching to other
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| 4. Always cue your tape to the beginning
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| | artists. e. Ask for feedback if you want
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| of the first song. You don't want the
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| | it. Odds are you won't get it but give it
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| person to start listening in a bad mood
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| | a shot. f. List the songs enclosed and
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| because you just wasted his time making
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| | writers' names in the order they appear
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| him rewind your tape. When you make your
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| | on the tape/CD. (Lyric sheets should also
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| copies, leave four seconds between songs.
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| | be enclosed in the same order the songs
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| Most cassette decks have an automatic
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| | appear on the demo.) g. Thank them for
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| search feature, which finds the silence
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| | their time and attention. h. Include your
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| between songs stops the fast-forward and
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| | address, phone number, Web site URL and
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| automatically starts playing the next
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| | e-mail address (if you have one).
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| song. Obviously, this isn't a problem
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| | 8. Send a self-addressed stamped envelope
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| with CDs. If your CD contains more than
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| | (SASE) if you want your tape or CD back.
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| the first four you want heard, clearly
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| | There are two schools of thought about
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| mark on the on the CD and printed insert,
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| | this. On the pro SASE side, if you don't
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| which ones you want them to hear.
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| | want to lose all those tapes/CDs, you
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| 5. Send a lyric sheet neatly typed or
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| | can't expect to get them back without it.
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| printed. Letterhead is impressive. It
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| | There's another school of thought,
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| says "This is my business and I take it
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| | though, that if you say you want it back,
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| seriously." Some don't like to look at
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| | and you're assuming they won't like it.
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| lyrics while they listen, but most do.
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| | There's no guarantee that you'll get them
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| It's a time saver to be able to see it
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| | back even if you do send a SASE, in which
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| all at once and to see the structure of
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| | case you're gambling even more money, and
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| the song graphically laid out on the
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| | worse could happen than your tape or CD
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| page. Lead sheets (with melody and lyric
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| | sitting around a producer's office.
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| together) are not sent out with demos.
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| | 9. Your name, address and phone number
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| They're good to have at the point where a
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| | should be on every lyric sheet. It seems
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| producer wants to record your song and
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| | like such a common sense request. In fact
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| you wanted to be sure he/she has the
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| | it would be embarrassing to even suggest
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| correct melody, but since the current
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| | that you might forget to do it if I
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| copyright law permits tapes/CDs to be
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| | didn't see it happen constantly. The
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| sent for copyright registration, their
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| | problem on this end is that, between
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| importance has diminished. Lead sheets
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| | listening sessions at the office, the
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| are bulky to mail, it's too difficult to
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| | car, and home, it's so easy to separate
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| follow the lyric and visualize the song's
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| | the tape from the box or lyric sheet.
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| form, and many industry pros don't read
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| | Once they've gone to the trouble to find
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| music anyway. It also pegs you as a
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| | your hit song, not finding you are a fate
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| songwriter over 50 who have no experience
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| | they don't deserve.
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| in submitting demos since this practice
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| | 10. be sure you have adequate postage.
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| went out of style about 25 years ago.
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| | Also, don't send your tape in an ordinary
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| Separate the sections of the songs with a
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| | stationery envelope. It's risky because
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| space when you type out your lyric sheet.
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| | rough postal handling could force the
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| Label each one (verse, chorus, bridge
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| | edge of the tape box through the
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| etc.) at the upper left side of the
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| | envelope. Use a special envelope with an
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| section. Do not type your lyrics in prose
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| | insulated lining. Some people also prefer
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| fashion. Lay them out with the rhymes at
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| | the soft "bubble" tape box because it
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| the ends of the lines so the structure
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| | doesn't have sharp edges and it's lighter
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| and rhyme schemes of the song can be seen
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| | to mail.
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| immediately.
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