| Your retail store is open and you are finally in business. | | | | opportunities, threats) analysis based on geography. If |
| But some questions have been left unanswered. Like | | | | you plot demographic data, such as you might find in |
| how do you reach your customers? What | | | | demographic maps and data reports, you can easily |
| neighborhoods do you distribute pamphlets to? What | | | | see where your best target customers are located. |
| doors do you knock on? And you certainly should find | | | | 3. Wall maps can help you define delivery or sales |
| out how to harness your current customer base to pull | | | | territories to maximize revenues. Use erasable |
| in new customers. | | | | markers to redefine territories as need...such as when |
| Print a map mural and cover your wall with it. Not one | | | | you add new customers to the map. |
| of those oversized flattened globes with a picture of a | | | | 4. Custom wall maps can actually draw traffic in off |
| panther in South America and a whale in the ocean. | | | | the street. If your map shows the surrounding |
| Your map mural must be relevant to your business | | | | neighborhood, people will drop in to your store to find |
| district. | | | | out where other stores and services are located. |
| Or your campaign district. Most campaigners | | | | Here's a tip - let customers post a small colored sticker |
| understand the power of a map mural to a successful | | | | on the map to "mark their spot"...As a bonus, you'll get |
| campaign (I know; I've been through my share of | | | | an excellent visualization of where your customers are |
| them!), but few business people realize how their | | | | located. |
| strategy could be so much easier to achieve with the | | | | 5. Local wall maps are a great addition to the office |
| help of a wall map. I talked to Kent Hargesheimer of | | | | decor. They make your employees feel a little more |
| Geo Printer, custom wall map printing company. | | | | connected to the community and can also instill a |
| Here are five reasons he cites that your business | | | | sense of who the customer is and why they are there |
| could use a wall map: | | | | (to serve the customer, right?) |
| Five Reasons to Love Those Custom Wall Maps! | | | | Before you print a custom wall map, the map will have |
| 1. You have people delivering pizzas or crown jewels, | | | | to be designed. There are many great options |
| political flyers or newspapers? Let your staff instantly | | | | available at online software stores, such as GIS 4 |
| find where they are going. Wall maps are ideal for | | | | Less software. |
| deciding where to go before leaving the store or | | | | A map on the wall motivates staff and keeps them |
| depot. | | | | organized. It connects you to your customers. Posting |
| 2. Wall maps help you plan. You can plot where the | | | | a map mural says," We are in business and ready to |
| competition is, where your customers are...in fact, you | | | | conquer." Just don't try putting up a map of the |
| can do entire SWOT (strengths, weaknesses, | | | | world...at least, not to start with. |