| Your retail store is open and you are finally | | | | threats) analysis based on geography. If you |
| in business. But some questions have been | | | | plot demographic data, such as you might find |
| left unanswered. Like how do you reach your | | | | in demographic maps and data reports, you can |
| customers? What neighborhoods do you | | | | easily see where your best target customers |
| distribute pamphlets to? What doors do you | | | | are located. |
| knock on? And you certainly should find out | | | | |
| how to harness your current customer base to | | | | 3. Wall maps can help you define delivery or |
| pull in new customers. | | | | sales territories to maximize revenues. Use |
| | | | erasable markers to redefine territories as |
| Print a map mural and cover your wall with | | | | need...such as when you add new customers to |
| it. Not one of those oversized flattened | | | | the map. |
| globes with a picture of a panther in South | | | | |
| America and a whale in the ocean. Your map | | | | 4. Custom wall maps can actually draw traffic |
| mural must be relevant to your business | | | | in off the street. If your map shows the |
| district. | | | | surrounding neighborhood, people will drop in |
| | | | to your store to find out where other stores |
| Or your campaign district. Most campaigners | | | | and services are located. Here's a tip - let |
| understand the power of a map mural to a | | | | customers post a small colored sticker on the |
| successful campaign (I know; I've been | | | | map to "mark their spot"...As a bonus, you'll |
| through my share of them!), but few business | | | | get an excellent visualization of where your |
| people realize how their strategy could be so | | | | customers are located. |
| much easier to achieve with the help of a | | | | |
| wall map. I talked to Kent Hargesheimer of | | | | 5. Local wall maps are a great addition to |
| Geo Printer, custom wall map printing | | | | the office decor. They make your employees |
| company. | | | | feel a little more connected to the community |
| | | | and can also instill a sense of who the |
| Here are five reasons he cites that your | | | | customer is and why they are there (to serve |
| business could use a wall map: | | | | the customer, right?) |
| | | | |
| Five Reasons to Love Those Custom Wall Maps! | | | | Before you print a custom wall map, the map |
| | | | will have to be designed. There are many |
| 1. You have people delivering pizzas or crown | | | | great options available at online software |
| jewels, political flyers or newspapers? Let | | | | stores, such as GIS 4 Less software. |
| your staff instantly find where they are | | | | |
| going. Wall maps are ideal for deciding where | | | | A map on the wall motivates staff and keeps |
| to go before leaving the store or depot. | | | | them organized. It connects you to your |
| | | | customers. Posting a map mural says," We are |
| 2. Wall maps help you plan. You can plot | | | | in business and ready to conquer." Just don't |
| where the competition is, where your | | | | try putting up a map of the world...at least, |
| customers are...in fact, you can do entire | | | | not to start with. |
| SWOT (strengths, weaknesses, opportunities, | | | | |