| Your retail store is open and you are
| |
| | opportunities, threats) analysis based on
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| finally in business. But some questions
| |
| | geography. If you plot demographic data,
|
| have been left unanswered. Like how do
| |
| | such as you might find in demographic
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| you reach your customers? What
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| | maps and data reports, you can easily see
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| neighborhoods do you distribute pamphlets
| |
| | where your best target customers are
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| to? What doors do you knock on? And you
| |
| | located.
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| certainly should find out how to harness
| |
| | 3. Wall maps can help you define delivery
|
| your current customer base to pull in new
| |
| | or sales territories to maximize
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| customers.
| |
| | revenues. Use erasable markers to
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| Print a map mural and cover your wall
| |
| | redefine territories as need...such as
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| with it. Not one of those oversized
| |
| | when you add new customers to the map.
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| flattened globes with a picture of a
| |
| | 4. Custom wall maps can actually draw
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| panther in South America and a whale in
| |
| | traffic in off the street. If your map
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| the ocean. Your map mural must be
| |
| | shows the surrounding neighborhood,
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| relevant to your business district.
| |
| | people will drop in to your store to find
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| Or your campaign district. Most
| |
| | out where other stores and services are
|
| campaigners understand the power of a map
| |
| | located. Here's a tip - let customers
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| mural to a successful campaign (I know;
| |
| | post a small colored sticker on the map
|
| I've been through my share of them!), but
| |
| | to "mark their spot"...As a bonus, you'll
|
| few business people realize how their
| |
| | get an excellent visualization of where
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| strategy could be so much easier to
| |
| | your customers are located.
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| achieve with the help of a wall map. I
| |
| | 5. Local wall maps are a great addition
|
| talked to Kent Hargesheimer of Geo
| |
| | to the office decor. They make your
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| Printer, custom wall map printing
| |
| | employees feel a little more connected to
|
| company.
| |
| | the community and can also instill a
|
| Here are five reasons he cites that your
| |
| | sense of who the customer is and why they
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| business could use a wall map:
| |
| | are there (to serve the customer, right?)
|
| Five Reasons to Love Those Custom Wall
| |
| | Before you print a custom wall map, the
|
| Maps!
| |
| | map will have to be designed. There are
|
| 1. You have people delivering pizzas or
| |
| | many great options available at online
|
| crown jewels, political flyers or
| |
| | software stores, such as GIS 4 Less
|
| newspapers? Let your staff instantly find
| |
| | software.
|
| where they are going. Wall maps are ideal
| |
| | A map on the wall motivates staff and
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| for deciding where to go before leaving
| |
| | keeps them organized. It connects you to
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| the store or depot.
| |
| | your customers. Posting a map mural
|
| 2. Wall maps help you plan. You can plot
| |
| | says," We are in business and ready to
|
| where the competition is, where your
| |
| | conquer." Just don't try putting up a map
|
| customers are...in fact, you can do
| |
| | of the world...at least, not to start
|
| entire SWOT (strengths, weaknesses,
| |
| | with.
|
