Flowcrete Expands Into South African Market

South Cheshire based flooring manufacturer Flowcretesaid: "South Africa is a key market for us. It is enjoying
Group has reinforced its position as a majorhigh growth in the construction sector and we are now
international player with the opening of a new base inin a good position to tap into these projects.
South Africa."The new factory also fits in well geographically with
For the third time in four years the company hasour manufacturing plant in Malaysia, with the location of
expanded in the country, opening a new manufacturingboth plants enabling us to cover the Middle East, down
plant in Durban.into Africa."
With an investment value totalling around US$1.3 million,Flowcrete has grown into a global specialist flooring
the new 3,500 square metre facility represents amarket leader, spanning 26 countries, with 12
major platform for growth for Flowcrete within Africamanufacturing centres of excellence located in the UK,
and will increase manufacturing capacity by 50 perScandinavia, Europe, South Africa, Asia, South and
cent.North America, all operating a 'think global, act local'
Flowcrete South Africa now employs over 70 peoplephilosophy.
at three centres of operation in Durban, JohannesburgThe company achieved a record performance for
and Cape Town, focusing on specialist seamless2007, with sales of over $85 million and profits of $7
epoxy and polyurethane resin flooring.million.
These operations support a customer base of overInnovation is cited as being at the core of its success.
200 companies and deliver a turnover of US$10 millionRecently Flowcrete has pioneered floors that fight
per annum. A substantial proportion of the business issuperbugs including MRSA and C. diff at ground level
construction chemicals and corrosion protectionusing the natural power of silver - making them the
products, in particular abrasion resistant linings for use inideal platform for hospitals, nursing homes and other
the mining industry, coatings for galvanised structuressensitive hygiene areas including food and
and a wide range of acid resistant linings and coatingspharmaceutical environments.
for use in the petrochemicals and piping industries.An ultra fast-track two-hour floor concept is
The official opening was marked with a ceremonyrevolutionising installation projects, while
conducted by guests of honour Mr Harry Gazendam,sound-absorbing systems make noisy neighbours less
Vice Chairman of Toyota South Africa, along with thechallenging. Efficient underfloor heating - and even light
Deputy Mayor of Durban Mr Logie Naidoo.reflective floors that cut down on energy bills - have
Mark Greaves, managing director of Flowcrete Group,also been introduced.