| Attitudes and beliefs have long been suspected of | | | | of the |
| impacting life in meaningful ways. However, only in the | | | | movie Picnic. However, Vicary later told Congress |
| past | | | | that he |
| decade or so has so-called hard science turned to | | | | made the whole thing up. Did he--didn't he--who |
| this | | | | knows? |
| page. Today there is little argument about the | | | | The point is not whether he did or not, but that his |
| influence of | | | | boast |
| attitude and belief on health, wellness, longevity, and | | | | brought significant public attention to this potential |
| the | | | | persuasion technique.Suddenly the market place |
| general quality of life that a positive expectation can | | | | swelled with subliminal this and |
| exert. | | | | that. Books, articles, ads and self-help tapes |
| That's the good news--the bad news is simply that | | | | proliferated |
| most | | | | everywhere. By 1984, the Orwellian year, subliminal |
| people carry around self defeating beliefs about | | | | tapes |
| everything | | | | were in nearly every bookstore in America. Surveys |
| from aging to the common cold.For years I have | | | | suggested that most people did not believe a |
| worked with elite athletes. There is no | | | | subliminal |
| necessity to explain the power of the mind to an | | | | tape could help them but they did believe subliminal |
| athlete. | | | | information could be used covertly to brainwash them. |
| They get it right away. They get it because they | | | | |
| experience it | | | | There was a definite cognitive dissonance in the |
| in their game. They know that doubt, fear, | | | | minds of |
| anxiousness, | | | | many--the technology was futile in the arena of help |
| nervousness, lack of confidence, etc., fail to produce | | | | but |
| the | | | | super powerful in the hands of manipulators. (For |
| desired outcome, and therefore--lose those attitudes, | | | | more |
| feelings and beliefs or lose!Athletes are not the only | | | | information see my book, Subliminal Communication: |
| people to intuitively understand the | | | | Emperor's Clothes or Panacea). Despite this general |
| value of changing our minds to change our lives. | | | | belief, |
| Business | | | | subliminal self-help tapes sold record numbers until the |
| people are also particularly adroit in this area. The | | | | late 1980's.Academics during the eighties spoke out |
| mental | | | | against subliminal |
| edge is just that, an edge, an advantage, an | | | | tapes in nearly every major story on the subject. |
| opportunity. | | | | They |
| Lose it and lose!Life and all its glory is not about | | | | claimed there was no evidence for effectiveness and |
| winning and losing. It is | | | | even if |
| really about the quality of our experiences. As we | | | | the subconscious mind could process the stimuli, there |
| expand our | | | | |
| horizons, the world meets us with a cornucopia of | | | | was no evidence, and or even basis, to believe that |
| opportunity. As we grow individually in the appreciation | | | | subliminal messages could influence behavior. By 1990, |
| for | | | | |
| life's many miracles, all of us improve. Our ability to | | | | the scientific trend was changing, but a now infamous |
| take | | | | trial |
| responsibility for the things we can change and let go | | | | in Reno, Nevada, would submit a near death blow to |
| of the | | | | the |
| things we can't change opens entirely new possibilities | | | | subliminal promise. In what the Judge termed, |
| for | | | | "manipulation of the media," the defendants in this |
| personal well being, and planetary peace, balance and | | | | case did |
| | | | all they could do to turn subliminal motivation into a |
| harmony. As each of us releases the compulsion to | | | | theory |
| blame | | | | advanced by quacks and frauds. The public saw and |
| and replaces it with the desire to understand, trust and | | | | heard |
| | | | very little of what really went on in this trial. Instead, |
| allow, our quality of life improves. Now, that's not just | | | | they |
| so | | | | were virtually inundated in almost every imaginable |
| much philosophy, it's a matter that can be and has | | | | form of |
| been | | | | media with jokes, innuendoes and outright insults upon |
| demonstrated neuro-chemically. All this "cosmic fluff," | | | | anyone silly enough to think subliminal information could |
| as | | | | |
| critics in the past may have labeled it, is indeed the | | | | persuade one to think in a certain way, let alone act |
| real stuff | | | | upon it. |
| that matters.Now that the role of mind is so well | | | | (For details see my book, Thinking Without Thinking |
| documented in every | | | | and or |
| aspect of our lives, how do we change those old self | | | | click below for an excerpt detailing the Judas Priest |
| defeating patterns, those old engrained beliefs, those | | | | case).( |
| old | | | | hout_Thinking.html #BRAINWASHING)The Cargo Cult |
| urges to get even, those old tendencies to dwell on | | | | RevisitedIn a scathing article attacking subliminal |
| negative | | | | communication |
| experiences, and so forth. There are lots of ways to | | | | among other things, the term "Cargo Cult" was used |
| begin to | | | | to |
| take control of your own thoughts. Some of them | | | | describe a practice that mixed a little science in a |
| include | | | | cauldron |
| hypnosis, autogenic training, NLP, a trip to the | | | | of nonsense full of myth and folklore, and offered the |
| Himalayas to | | | | mixture |
| study in a cave for years, and so forth. There is | | | | up as scientific. Now that loosely paraphrases the |
| nothing | | | | idea, but |
| wrong with any of these methods. They do, however, | | | | it also makes the point quite clear. The lay public and |
| all put | | | | many |
| a definite demand on our time. In today's fast paced | | | | scientists were made to believe that subliminal stimuli |
| world, | | | | was |
| one of our problems is the lack of time.Coming of | | | | itself only cargo cult nonsense. To prove this point, |
| AgeThe idea behind subliminal communication as a | | | | some of |
| modality | | | | the pundits most vociferously opposed to subliminal |
| for changing the mind captured the imagination of | | | | motivation carried out studies with commercial |
| many, in | | | | subliminal |
| part, because of its ease. No extra time investment | | | | audio tapes. (That is not to say that all such studies |
| required. | | | | were |
| Change your mind the easy way. Play it while you | | | | motivated in this way and/or conducted by scientists |
| sleep, | | | | determined to prove a foregone conclusion--for that |
| while driving, while working on your computer, while | | | | simply |
| watching TV, and so forth. In fact, the idea was so | | | | would not be true). Several such studies repeatedly |
| exciting | | | | demonstrated no effect. Many were unable to |
| that many rushed in to cash in on self-help made | | | | recover even |
| easy.Our culture is served by capitalistic motives and | | | | the slightest tracing of an actual verbal message from |
| that's just | | | | the |
| how it is. There isn't anything wrong with cashing in, so | | | | commercial subliminal audio tape. A broad brush |
| to | | | | painted |
| speak, on a new drug, a new technology, a new | | | | the entire field as a result. Some commercial |
| anything--so long as it really works. The problem was | | | | companies |
| simple, too much profit motive and too little good work. | | | | that sold subliminal tapes closed their doors and went |
| Let's | | | | out |
| take a look at what one could call the subliminal | | | | of business while others dropped their subliminal |
| legend.James Vicary brought subliminal stimuli out of | | | | products |
| the closets | | | | and went on with something else. This was as it |
| and laboratories of academics with his use of it to sell | | | | should be |
| | | | and may still apply in many instances. After all, in many |
| popcorn and Coca-Cola. Well, he said he increased | | | | |
| concession sales dramatically by flashing hungry and | | | | ways, the industry deserved the scathing. (I am not |
| thirsty | | | | attacking |
| messages over Kim Novak's face during the showing | | | | or defending the audio tape subliminal industry per se'. |