Health and Longevity: Changing My Mind the Subliminal Way

Attitudes and beliefs have long been suspected ofof the
impacting life in meaningful ways. However, only in themovie Picnic. However, Vicary later told Congress
pastthat he
decade or so has so-called hard science turned tomade the whole thing up. Did he--didn't he--who
thisknows?
page. Today there is little argument about theThe point is not whether he did or not, but that his
influence ofboast
attitude and belief on health, wellness, longevity, andbrought significant public attention to this potential
thepersuasion technique.Suddenly the market place
general quality of life that a positive expectation canswelled with subliminal this and
exert.that. Books, articles, ads and self-help tapes
That's the good news--the bad news is simply thatproliferated
mosteverywhere. By 1984, the Orwellian year, subliminal
people carry around self defeating beliefs abouttapes
everythingwere in nearly every bookstore in America. Surveys
from aging to the common cold.For years I havesuggested that most people did not believe a
worked with elite athletes. There is nosubliminal
necessity to explain the power of the mind to antape could help them but they did believe subliminal
athlete.information could be used covertly to brainwash them.
They get it right away. They get it because they
experience itThere was a definite cognitive dissonance in the
in their game. They know that doubt, fear,minds of
anxiousness,many--the technology was futile in the arena of help
nervousness, lack of confidence, etc., fail to producebut
thesuper powerful in the hands of manipulators. (For
desired outcome, and therefore--lose those attitudes,more
feelings and beliefs or lose!Athletes are not the onlyinformation see my book, Subliminal Communication:
people to intuitively understand theEmperor's Clothes or Panacea). Despite this general
value of changing our minds to change our lives.belief,
Businesssubliminal self-help tapes sold record numbers until the
people are also particularly adroit in this area. Thelate 1980's.Academics during the eighties spoke out
mentalagainst subliminal
edge is just that, an edge, an advantage, antapes in nearly every major story on the subject.
opportunity.They
Lose it and lose!Life and all its glory is not aboutclaimed there was no evidence for effectiveness and
winning and losing. It iseven if
really about the quality of our experiences. As wethe subconscious mind could process the stimuli, there
expand our
horizons, the world meets us with a cornucopia ofwas no evidence, and or even basis, to believe that
opportunity. As we grow individually in the appreciationsubliminal messages could influence behavior. By 1990,
for
life's many miracles, all of us improve. Our ability tothe scientific trend was changing, but a now infamous
taketrial
responsibility for the things we can change and let goin Reno, Nevada, would submit a near death blow to
of thethe
things we can't change opens entirely new possibilitiessubliminal promise. In what the Judge termed,
for"manipulation of the media," the defendants in this
personal well being, and planetary peace, balance andcase did
all they could do to turn subliminal motivation into a
harmony. As each of us releases the compulsion totheory
blameadvanced by quacks and frauds. The public saw and
and replaces it with the desire to understand, trust andheard
very little of what really went on in this trial. Instead,
allow, our quality of life improves. Now, that's not justthey
sowere virtually inundated in almost every imaginable
much philosophy, it's a matter that can be and hasform of
beenmedia with jokes, innuendoes and outright insults upon
demonstrated neuro-chemically. All this "cosmic fluff,"anyone silly enough to think subliminal information could
as
critics in the past may have labeled it, is indeed thepersuade one to think in a certain way, let alone act
real stuffupon it.
that matters.Now that the role of mind is so well(For details see my book, Thinking Without Thinking
documented in everyand or
aspect of our lives, how do we change those old selfclick below for an excerpt detailing the Judas Priest
defeating patterns, those old engrained beliefs, thosecase).(
oldhout_Thinking.html #BRAINWASHING)The Cargo Cult
urges to get even, those old tendencies to dwell onRevisitedIn a scathing article attacking subliminal
negativecommunication
experiences, and so forth. There are lots of ways toamong other things, the term "Cargo Cult" was used
begin toto
take control of your own thoughts. Some of themdescribe a practice that mixed a little science in a
includecauldron
hypnosis, autogenic training, NLP, a trip to theof nonsense full of myth and folklore, and offered the
Himalayas tomixture
study in a cave for years, and so forth. There isup as scientific. Now that loosely paraphrases the
nothingidea, but
wrong with any of these methods. They do, however,it also makes the point quite clear. The lay public and
all putmany
a definite demand on our time. In today's fast pacedscientists were made to believe that subliminal stimuli
world,was
one of our problems is the lack of time.Coming ofitself only cargo cult nonsense. To prove this point,
AgeThe idea behind subliminal communication as asome of
modalitythe pundits most vociferously opposed to subliminal
for changing the mind captured the imagination ofmotivation carried out studies with commercial
many, insubliminal
part, because of its ease. No extra time investmentaudio tapes. (That is not to say that all such studies
required.were
Change your mind the easy way. Play it while youmotivated in this way and/or conducted by scientists
sleep,determined to prove a foregone conclusion--for that
while driving, while working on your computer, whilesimply
watching TV, and so forth. In fact, the idea was sowould not be true). Several such studies repeatedly
excitingdemonstrated no effect. Many were unable to
that many rushed in to cash in on self-help maderecover even
easy.Our culture is served by capitalistic motives andthe slightest tracing of an actual verbal message from
that's justthe
how it is. There isn't anything wrong with cashing in, socommercial subliminal audio tape. A broad brush
topainted
speak, on a new drug, a new technology, a newthe entire field as a result. Some commercial
anything--so long as it really works. The problem wascompanies
simple, too much profit motive and too little good work.that sold subliminal tapes closed their doors and went
Let'sout
take a look at what one could call the subliminalof business while others dropped their subliminal
legend.James Vicary brought subliminal stimuli out ofproducts
the closetsand went on with something else. This was as it
and laboratories of academics with his use of it to sellshould be
and may still apply in many instances. After all, in many
popcorn and Coca-Cola. Well, he said he increased
concession sales dramatically by flashing hungry andways, the industry deserved the scathing. (I am not
thirstyattacking
messages over Kim Novak's face during the showingor defending the audio tape subliminal industry per se'.