| SELL YOUR KNOWLEDGEThis is my overriding
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| | participants along with all kinds of
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| principle that came from years of hard
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| | savings for the participants (travel,
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| knocks trying to get people to hire me to
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| | time, etc.) For visuals you can have the
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| speak. I get more speaking engagements
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| | participants sitting in front of their
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| than I ever had before when I quit trying
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| | computer while on the phone. You tell
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| to sell them and began selling my
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| | them what web page to visit to see your
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| knowledge in as many different formats as
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| | visuals. I have produced a CD set on this
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| possible. The idea is that infinitely
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| | topic. is similar to telephone seminars
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| more people can buy what you know through
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| | except you are using the Internet instead
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| books, tapes, CDs, Ebooks and videos than
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| | of a telephone to hold the
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| could ever hire you to speak. Your name
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| | seminar.TRAINING COMPANIESIn this case a
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| recognition because of your knowledge
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| | company hires you to deliver their
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| distribution makes speaking engagements
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| | programs to public seminar participants,
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| much easier to come by because the people
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| | or to participants all from the same
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| that could hire you have already heard
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| | private company. Career Track, SkillPath
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| you and your message on your knowledge
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| | Seminars and Fred Pryor Seminars are
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| based products. In the mean time, the
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| | examples of companies who hire seminar
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| money from the product sales keeps your
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| | leaders. In some cases you can develop
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| business thriving.GET SPONSORSHIPYou can
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| | programs for the seminar company and get
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| get other companies to sponsor your
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| | a higher fee for delivering that program
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| speaking fee so they can be associated
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| | and a fee each time it is delivered by
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| with your message when you speak. Stop
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| | another seminar leader. You also get a
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| and think of what kinds of groups would
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| | percentage of all the back of room
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| want to be associated with your message.
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| | products you sell. These companies can
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| Let's say you speak to the banking
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| | keep you on the road quite a bit so you
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| industry. Maybe mortgage, or mutual fund
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| | better be ready to travel and don't think
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| companies would sponsor you. Maybe bank
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| | each event will be in the Bahamas . .
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| equipment companies would. Think of
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| | .Your events are more likely to be in
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| anyone who would want to have exposure to
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| | places like Toledo, Cleveland and
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| your target audience then simply make a
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| | Columbus. These are relatively low paying
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| proposal to their public relations
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| | jobs when compared to the kind of money
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| department.GET DIRECTLY PAIDThis is
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| | you can get promoting your own speeches
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| pretty straight forward. You speak to a
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| | and seminars.SPEAK FREE TO PROMOTE YOUR
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| corporation, association, civic group, or
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| | BUSINESSMany professionals speak or give
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| anyone who would hire you and they pay
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| | free public seminars to help get clients.
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| you directly. Most of the time you should
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| | Attorneys, doctors, dentists,
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| try to get a deposit up front of about 50
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| | accountants, real estate agents, lawyers,
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| percent and the balance either before the
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| | home builders and many other people from
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| event, or the day of the event. You will
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| | a wide variety of professions give
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| use various methods to get hired. I have
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| | seminars to promote their business and to
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| had the greatest success in my career
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| | gain clients directly from the seminars.
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| getting hired to speak by promoting
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| | To do this effectively you must not spend
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| myself properly on the Internet.SPEAKERS
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| | the entire seminar promoting yourself.
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| BUREAUSA speakers bureau is a for profit
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| | You must give the participants good
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| organization that locates speakers for
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| | information with the idea of establishing
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| paying clients. The speakers bureau
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| | yourself or your company as the expert.
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| normally takes a percentage of your gross
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| | There is certainly nothing wrong with
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| fee. The percentage is usually in the 15
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| | showing people how complicated things are
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| to 30 percent range with the average fee
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| | and even though they can do it
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| being 25 percent. It is very difficult to
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| | themselves, it might not be a wise thing
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| start with speakers bureaus unless you
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| | to do. For instance, you could be a
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| are a bonafide celebrity and your fees
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| | plumber giving a seminar on how to
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| are substantial. You must remember they
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| | remodel your bathroom. You tell the
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| get paid on straight commission and the
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| | participants every little detail of how
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| higher your fee, the more they make.
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| | to do it and also tell them the perils if
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| Also, unless you have a proven track
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| | they do it wrong. No one will complain
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| record, a speakers bureau will be afraid
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| | that you were just giving a sales pitch,
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| to put you in front of one of their
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| | but many will think to themselves, "Maybe
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| clients because if you bomb they could
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| | this is too much to tackle by myself.
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| lose many more bookings from the same
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| | Maybe I should hire this person to either
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| client. You must also supply the bureau
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| | help me or do it for me."SPEAK AS PART OF
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| with promotional materials that don't
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| | YOUR JOBMany companies have their own
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| have your contact information so anyone
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| | speakers bureau. Normally the only reason
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| that sees the material will contact the
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| | it exists is as a public relations tool
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| bureau directly and not you.PUBLIC
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| | to provide a good image of their company
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| SEMINARSThis is another fairly simple
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| | to the community. One of the ways you can
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| idea, but that doesn't mean it's simple
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| | speak for pay in your company is to
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| to do. Basically you promote your seminar
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| | volunteer to be in the speakers bureau.
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| to the public and they buy tickets to
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| | As long as you are on company time when
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| attend. You could also promote it to
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| | you are speaking, you are indirectly
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| corporate management and get them to buy
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| | getting paid to speak. If they always ask
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| tickets for their employees to attend. I
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| | you to speak after hours on your own
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| avoided public seminars for years because
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| | time, well that's a different story. You
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| of the risk and expense involved in
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| | still might want to do it to continue to
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| printing and mailing brochures. Now I do
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| | become a better speaker. Another way to
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| lots of public seminars because I can
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| | get paid to speak in your job is to join
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| promote them at no cost through my
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| | the training staff of your company, or
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| website and email magazine.TELEPHONE
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| | start one if one doesn't exist. You can
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| SEMINARSThis can be a form of public
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| | simply target a problem the company is
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| seminar, or it can be done for private
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| | having and work up a program to train
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| groups. You arrange for a telephone
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| | others in the company on how to solve the
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| bridge line (very inexpensive), or a
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| | problem. Suggest a few sessions to your
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| conference call (can be VERY expensive).
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| | boss to see how it goes. If you get
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| You have participants call in and you
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| | results, chances are they will want you
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| deliver the seminar over the telephone.
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| | to do the same program for others in the
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| This saves a tremendous amount of money
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| | company.
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| on travel expenses for you and the
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|
