| Think of Pamela Anderson Lee figure model displaying | | | | They are asked to rub the swab along the inner cheek |
| the perfect tone body on billboard advertisements on | | | | ten to 12 times before leaving it to dry and sending it |
| the highway. | | | | back for testing. Experts will measure the genetic |
| Think of photo shopped pictures of celebrities on | | | | propensity for collagen breakdown, wrinkling, skin |
| pages of magazine. | | | | ageing, and their skin's ability to tolerate environmental |
| Think of how the plastic surgery enhancement crazes | | | | pollutants and overall skin health from the cells. |
| mania amongst the Hollywood celebrities. | | | | Within a fortnight, clients will be sent a tailor made night |
| With all these obsession about a certain small thing | | | | cream that contains various minerals, enzymes, herbal |
| that we described as outlook, people use to turn to | | | | extracts and acids specifically balanced to suit them. |
| cosmetics enhancement procedures like invasive | | | | But is this a clever marketing campaign to make |
| plastic surgery that involves scalpels, lasers and | | | | money faster by blinding people with science? It also |
| injections or now, a new trend that doesn't need | | | | makes us believe that understanding our own DNA |
| operation procedure but it's called DNA magic. | | | | can reverse the ageing process? |
| Cosmetics company, Valmont, sells a concoction called | | | | European and American legislators have established a |
| Cellular DNA complex which they claimed made from | | | | policy of closely scrutinizing any anti-ageing claims for |
| 'specially treated salmon roe DNA' at the price of | | | | cosmetic products. |
| £236 for seven phials. | | | | However, we can't deny that one extremely effective |
| The enhancement features include moisturizing, | | | | tool would be a product that helps cells to repair DNA |
| regenerating and protecting of DNA. Does smearing | | | | damage. |
| specially treated salmon DNA on your face will do | | | | Existence of a liposome like vesicle containing either |
| wonders? | | | | T4 endonuclease V or a photolyase from |
| To vanish those wrinkles on our face forever, the | | | | cyanobacteria is industrially manufactures and their |
| biggest anti-ageing advancement since Botox declared | | | | effectiveness has been proven beyond doubt. |
| by Clients of Dermagenetics have changed our way | | | | The former has appointed as a drug in the USA and |
| we think about beauty products. | | | | Japan to treat genetic disease xeroderma |
| If their claims are true, that also means that we have | | | | pigmentosum. |
| wasted on the money on beauty products that | | | | Importance and deep interest in this issue only pointed |
| actually are doing us more harm than good. In the | | | | out our desires: to find products that would not only |
| procedures, a patient is sent a kit, which includes two | | | | have cosmetic value for the skin but would surely |
| cotton swab and a return envelope. | | | | benefit the rest of our bodies. |