| Parents of children attending Northern | | | | should have been made aware of the |
| California's Brittan Elementary were enraged | | | | experiment. By providing parents with the |
| to learn their children are part of an RFID | | | | safety aspect of this project, parents would |
| tracking test being carried out by a local | | | | have had a different viewpoint than their |
| company.Despite the school board's intent on | | | | perception that the school was attempting |
| protecting students, parents are objecting. | | | | some underhanded laboratory effort. |
| "Our belief is these children have never done | | | | Historically leaders that have focused on the |
| anything to give up some of their civil | | | | good have been able to generate a positive |
| rights. They've never done anything wrong, | | | | attitude among their people. When parachute |
| and they're being tracked," said one | | | | workers in WWII were focused on the lives |
| mother.InCom arranged for the test last | | | | they were saving they were much more |
| summer with the principal and superintendent. | | | | energetic and enthusiastic than those that |
| Students were ID tags similar to ones worn | | | | saw themselves as endlessly sewing pieces of |
| by employee at many companies, however the | | | | canvas. Likewise, one is more positive |
| tags have RFID transmitters. The school | | | | shaping marble pieces for a house of worship |
| district will receive a payment of an | | | | or great cathedral than those simply breaking |
| undisclosed amount, thought to be several | | | | up pieces of stone.Anyone in leadership, and |
| thousand dollars and future royalties.The | | | | we are all leaders to varying degrees, would |
| school did not communicate the program to | | | | be served well to seek out professional |
| parents. However parents became aware of the | | | | leadership help when looking at a major |
| tagging when the child of an inquisitive | | | | change within their organization.Rick Weaver |
| parent accidentally wore the tag home one | | | | is President of Max Impact, a national |
| day. Parents immediately objected to the use | | | | leadership and organization development |
| of their children in an experimental project | | | | company based in Rochester Hills, Michigan. |
| of this nature.The system, InClass RFID, was | | | | Rick is an accomplished business executive |
| created by InCom, a company formed by two | | | | with experience in retail, market analysis, |
| high-school teachers from Sutters, | | | | supply chain and project management, team |
| California. InClass RFID consists of a photo | | | | building, and process improvement. He has |
| ID card with an embedded RFID tag containing | | | | worked with hundreds of companies to improve |
| a unique 15-digit code designed to track | | | | sales, processes, and bottom-line results. |
| attendance. Door scanners around the school | | | | MaxImpact offers leadership and |
| read the code, relaying data to the school's | | | | organizational development services along |
| system. Teachers have hand-held units that | | | | with employee assessments and background |
| show the class attendance.Superior leadership | | | | checks. |
| principles dictate that parents and students | | | | |