| A musician spends years honing his craft.
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| | generating publicity:1. A newsworthy
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| He writes world-class
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| | story. This is the equivalent of our
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| songs and performs them in a manner that
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| | musician's
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| moves his listeners to
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| | talent. It's the very basis for your
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| tears. He records a demo tape and sends
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| | publicity efforts. Without
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| it to record labels. He
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| | it, your press release means nothing.
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| gets a contract and becomes rich, famous
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| | To learn about how to
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| and adored.The lesson: demo tapes are the
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| | develop a newsworthy story, take a look
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| secret of becoming a famous
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| | at
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| musician.Wait, you say, the demo tape
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| | and scroll down to "Is
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| was just a tool, just his way of
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| | my company/website/life really
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| conveying his talent. It's his ability
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| | newsworthy?"2. Learning to think like an
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| as a musician that got
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| | editor. Oh, what an edge you'll
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| him the contract and made him
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| | have in scoring publicity over all those
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| famous.You're right, of course. He could
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| | press release
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| have become just as famous if
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| | worshippers once you learn how to get
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| a record executive saw him in person, or
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| | inside the head of an
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| heard about him from a
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| | editor. Give an editor what he wants in
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| friend, or as a result of a variety of
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| | the way he wants it and
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| other events.Which brings us to the press
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| | you'll do great. I've got an entire
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| release.Somehow, the press release has
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| | article on the subject at
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| taken on a magical reputation as
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| | Go there now and
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| the alpha and omega of publicity. Wanna
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| | absorb it all. Trust me, it will make a
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| become rich? Send out a
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| | world of difference.3. Relevance. Tie in
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| press release. Wanna become famous?
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| | with a news event, make yourself part of
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| Press release. Wanna get
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| | a
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| on the cover of Newsweek? Press
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| | trend, piggyback on a larger
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| release.Publicity "gurus" are springing
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| | competitor's story, but, by all
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| up all over the Internet touting
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| | means, make your story part of a picture
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| the press release as the answer to all
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| | that's bigger than just
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| marketing ills. Just
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| | your company. Stories that exist in a
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| knock out a release, mass e-mail it to
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| | vacuum quickly run out of
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| journalists, sit back and
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| | oxygen.4. Persistence. Sending out a
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| wait for Oprah to call.It's a cruel
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| | press release and waiting for
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| joke.Here's the reality: the press
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| | results is lazy and ineffective. If you
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| release is no more important to
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| | really believe in your
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| your potential of scoring free publicity
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| | story, and you believe that it's right
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| than the demo tape was
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| | for a particular media
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| to our musician friend. If he had no
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| | outlet, you need to fight to make it
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| talent, if his songs
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| | happen. Call or e-mail the
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| sounded like garbage, the best recorded
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| | editor to pitch your story BEFORE
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| demo tape in the world
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| | sending the release. If one
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| wouldn't get him signed. Ditto for the
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| | editor says no, try somebody else. If
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| publicity seeker. If you
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| | they all say no, come back
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| don't have a story to tell, your press
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| | at them with a different story
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| release is utterly
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| | angle.Getting publicity involves so much
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| worthless.I'm not knocking the press
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| | more than just sending out a
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| release -- it's an important tool. But
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| | press release. Treat it as seriously
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| it's just that: a tool. It's not the
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| | and with as much respect as
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| first thing you need to
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| | our newly minted rock star treats his
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| think about when it comes time to seek
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| | craft and you'll be well on
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| publicity. In fact, it's
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| | your way to success.Bill Stoller, the
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| one of the last. And it's not even
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| | "Publicity Insider", has spent two
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| absolutely necessary (I've
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| | decades as
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| gotten plenty of publicity with just a
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| | one of America's top publicists. Now,
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| pitch letter, a quick e-
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| | through his website, eZine
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| mail or a phone call).If you worship at
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| | and subscription newsletter, Free
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| the shrine of the press release, it's
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| | Publicity: The Newsletter for
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| time to
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| | PR-Hungry Businesses he's sharing --
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| rearrange your priorities. Here, then,
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| | for the very first time -- his secrets of
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| are the things that are
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| | scoring big publicity.
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| MORE important than a press release in
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|
