| Parents of children attending Northern California's | | | | aware of the experiment. By providing parents with |
| Brittan Elementary were enraged to learn their children | | | | the safety aspect of this project, parents would have |
| are part of an RFID tracking test being carried out by | | | | had a different viewpoint than their perception that the |
| a local company.Despite the school board's intent on | | | | school was attempting some underhanded laboratory |
| protecting students, parents are objecting. "Our belief is | | | | effort. Historically leaders that have focused on the |
| these children have never done anything to give up | | | | good have been able to generate a positive attitude |
| some of their civil rights. They've never done anything | | | | among their people. When parachute workers in WWII |
| wrong, and they're being tracked," said one | | | | were focused on the lives they were saving they |
| mother.InCom arranged for the test last summer with | | | | were much more energetic and enthusiastic than |
| the principal and superintendent. Students were ID tags | | | | those that saw themselves as endlessly sewing |
| similar to ones worn by employee at many companies, | | | | pieces of canvas. Likewise, one is more positive |
| however the tags have RFID transmitters. The school | | | | shaping marble pieces for a house of worship or great |
| district will receive a payment of an undisclosed | | | | cathedral than those simply breaking up pieces of |
| amount, thought to be several thousand dollars and | | | | stone.Anyone in leadership, and we are all leaders to |
| future royalties.The school did not communicate the | | | | varying degrees, would be served well to seek out |
| program to parents. However parents became aware | | | | professional leadership help when looking at a major |
| of the tagging when the child of an inquisitive parent | | | | change within their organization.Rick Weaver is |
| accidentally wore the tag home one day. Parents | | | | President of Max Impact, a national leadership and |
| immediately objected to the use of their children in an | | | | organization development company based in |
| experimental project of this nature.The system, InClass | | | | Rochester Hills, Michigan. Rick is an accomplished |
| RFID, was created by InCom, a company formed by | | | | business executive with experience in retail, market |
| two high-school teachers from Sutters, California. | | | | analysis, supply chain and project management, team |
| InClass RFID consists of a photo ID card with an | | | | building, and process improvement. He has worked |
| embedded RFID tag containing a unique 15-digit code | | | | with hundreds of companies to improve sales, |
| designed to track attendance. Door scanners around | | | | processes, and bottom-line results. MaxImpact offers |
| the school read the code, relaying data to the school's | | | | leadership and organizational development services |
| system. Teachers have hand-held units that show the | | | | along with employee assessments and background |
| class attendance.Superior leadership principles dictate | | | | checks. |
| that parents and students should have been made | | | | |