| It all started with Jane Fonda. She started an industry | | | | who are thinking about getting pregnant, kids, seniors |
| with a simple video tape that included a 30 minute | | | | and thats only a small fraction of what is available. |
| beginners program followed by a 60 minute full | | | | Right now there are over 700 titles currently available |
| workout. For Jane it formed the nucleus of an empire | | | | and at one time or another all of them were presented |
| that included books, audio recordings and fitness salons | | | | to the public as an infomercial. |
| that are still in existence today. More importantly, | | | | Some exercise infomercials utilized a new form of |
| capitalizing on Janes success, her workout tapes were | | | | advertising called the hybrid infomercial. In the hybrid |
| followed quickly by everybody with a cut chiseled | | | | infomercial the product is available immediately as a |
| physique or a machine to help you work off those | | | | direct response item and at the same time the item is |
| extra pounds and bring out those abs which quite | | | | available in retail stores. Here the infomercial is serving |
| unbelievably is bigger today than it was yesterday but | | | | a dual purpose to make a profit for the manufacturer |
| not as big as it will be tomorrow. | | | | immediately with credit card phone orders and by |
| Like they say in the record biz, the hits just keep on | | | | creating a brand name identity for the product |
| coming. Everybody has jumped into the market | | | | available in the retail marketplace. With so much |
| through the years: Chuck Norris, Lou Ferrigno aka The | | | | product available in todays infomercial exercise tape |
| Hulk from the TV show, even Governor Arnold tried | | | | market, its difficult for any one tape or exercise |
| his hand at it. Models, celebrities and just plain folks with | | | | machine to make a profit for its manufacturer. By |
| a machine have created exercise infomercials and | | | | utilizing the incredible power of infomercials to reach a |
| you can count on one thing more are coming soon to | | | | wide public base and selling them as a direct response |
| a TV channel in your house. | | | | item and a retail item simultaneously, manufacturers |
| Theres Pilates, aerobics, toning, step dynamics, yoga, | | | | have learned how to profit from infomercials even |
| stretch, even specialty exercise tapes for pregnant | | | | though the market may be oversaturated. |
| women, women who have just given birth, women | | | | |