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Article #246: Keep Prospecting Simple

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I conducted a BLITZ CALL Prospecting this is not rocket science. The initial
workshop in Toronto this week for a group Prospecting call, the BLITZ CALL, is
of highly experienced sales simply a quick introduction - in and out.
professionals. It is designed for face to face
They were a great audience and are Prospecting while you are in the field,
already implementing the skills we but is being used via the phone more and
discussed according to the feed back I am more these days.
receiving. Never drive by a good Prospect without
One thing I have to remind myself and all stopping. That is what the BLITZ CALL is
the people I train is that Prospecting in designed for. After that, you implement
the commercial/industrial market place your selling skills, the Prospecting
has to be simple. The reason is not phase is over.
surprising. Most of us in sales hate to So there you have it, keep Prospecting
Prospect. Therefore, if we make simple and you will have more Prospects
Prospecting complicated in any way, there that you ever thought possible. Now the
is the excuse we need not to Prospect. folks in manufacturing will have to try
So, when I say simple what do I mean. to keep up with your orders.
Ready for this? Sell Well and Often,
Just get Leads and do BLITZ CALLs. That Bill Truax
is about as simple as you can get. Bill Truax is President of Trufield
In commercial/industrial sales, people Enterprises, Inc. a Cleveland, Ohio based
don't buy until after the 3rd call. sales consulting firm.
Therefore, we must make at least 3 calls,






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