| I have never been a fan of Paris Hilton.I see | | | | car. They're playing that song, "I love Paris |
| her parading around in her odd-looking | | | | in the springtime... (etc.)" At the end, she |
| clothing choices, leading her loyal following | | | | takes a ravenous bite of a big sloppy burger |
| of giddy anorexic schoolgirls around by their | | | | and then comes the slogan, you know what it |
| noses, and I think, "Skank."I saw Paris | | | | is, say it with me: "THAT'S HOT."I heard |
| condescend to the working class farmers of | | | | rumors that the commercial was banned by the |
| America, and I didn't like it at all. So I | | | | FCC, but I don't keep up with such things so |
| decided not to watch her show.But I will say | | | | I'm not sure if it's correct information. |
| one thing about Paris. She's got branding | | | | Even if it was, it doesn't matter because the |
| down to a science.First she gets folks | | | | video is all over the internet anyway. That's |
| talking with that sex tape of hers. Nice | | | | some HUGE brand exposure for all parties |
| hook, Paris.Then she buddies up with Nicole | | | | involved: Paris, for the performance and the |
| Richie for the spoiled rich girl's crash | | | | song that features her name, and for Carl's |
| course in Reality 101.Then she starts saying | | | | Jr. (who by the way I never knew existed, but |
| this one phrase, all the time, "That's hot." | | | | you can bet I won't forget them now - and |
| She says it any time she can't think of | | | | neither will the rest of the country.)So, I |
| anything else to say, which is often, but she | | | | don't know if Paris is actually a lot smarter |
| does it with that uppity girl sneer that | | | | than I ever gave her credit for, or she just |
| makes the fellas drool and makes other girls | | | | acts on the advice of media giants and |
| want to imitate it.Then she gets some show on | | | | publicity agents. But whatever she's doing, |
| MTV where she gets to sit on a judging panel | | | | it's working. Whoever is behind all of this |
| and rate young, good looking people's outfit | | | | controversy is a branding genius. And That's |
| choices. "That's hot," she says, smiling in | | | | Hot.Copyright 2005 Dina Giolitto. All rights |
| her dingy way. "That's hot."Then she stars in | | | | reserved.Liked this article? Have more of the |
| a "controversial" TV commercial for the | | | | same emailed to your inbox each month. Sign |
| Carl's Jr. hamburger chain, where she's | | | | up for the Copywriting and Marketing Ezine |
| rather scantily dressed (or shall I say not | | | | from Dina at and learn to write search engine |
| dressed), lathering up a Bentley and putting | | | | friendly web copy and market your web based |
| on some serious burlesque show moves and | | | | business for free. |
| draping herself all over the suds-drenched | | | | |