A Lesson in Branding from Paris Hilton

I have never been a fan of Paris Hilton.I see herplaying that song, "I love Paris in the springtime... (etc.)"
parading around in her odd-looking clothing choices,At the end, she takes a ravenous bite of a big sloppy
leading her loyal following of giddy anorexic schoolgirlsburger and then comes the slogan, you know what it
around by their noses, and I think, "Skank."I saw Parisis, say it with me: "THAT'S HOT."I heard rumors that
condescend to the working class farmers of America,the commercial was banned by the FCC, but I don't
and I didn't like it at all. So I decided not to watch herkeep up with such things so I'm not sure if it's correct
show.But I will say one thing about Paris. She's gotinformation. Even if it was, it doesn't matter because
branding down to a science.First she gets folks talkingthe video is all over the internet anyway. That's some
with that sex tape of hers. Nice hook, Paris.Then sheHUGE brand exposure for all parties involved: Paris, for
buddies up with Nicole Richie for the spoiled rich girl'sthe performance and the song that features her name,
crash course in Reality 101.Then she starts saying thisand for Carl's Jr. (who by the way I never knew
one phrase, all the time, "That's hot." She says it anyexisted, but you can bet I won't forget them now - and
time she can't think of anything else to say, which isneither will the rest of the country.)So, I don't know if
often, but she does it with that uppity girl sneer thatParis is actually a lot smarter than I ever gave her
makes the fellas drool and makes other girls want tocredit for, or she just acts on the advice of media
imitate it.Then she gets some show on MTV wheregiants and publicity agents. But whatever she's doing,
she gets to sit on a judging panel and rate young, goodit's working. Whoever is behind all of this controversy is
looking people's outfit choices. "That's hot," she says,a branding genius. And That's Hot.Copyright 2005 Dina
smiling in her dingy way. "That's hot."Then she stars inGiolitto. All rights reserved.Liked this article? Have more
a "controversial" TV commercial for the Carl's Jr.of the same emailed to your inbox each month. Sign
hamburger chain, where she's rather scantily dressedup for the Copywriting and Marketing Ezine from Dina
(or shall I say not dressed), lathering up a Bentley andat and learn to write search engine friendly web copy
putting on some serious burlesque show moves andand market your web based business for free.
draping herself all over the suds-drenched car. They're