| I can see it now...You were in the shower, taking a | | | | America.Now stop and think about all the limitations of |
| walk, driving in your car or sipping a latte' at Starbucks | | | | traditional "broad"casting. The extensive budgets, |
| when all of a sudden - WHAM! - inspiration struck. You | | | | actors, contracts, licensing, etc... In the US there are |
| were moved. Your emotions were stirred. You felt | | | | also FCC regulations these broadcasts must fall within. |
| your creative juices flowing with ideas that quickly | | | | Think about how few channels and how few hours in |
| transformed themselves into visual images.You took | | | | the day there really are to "broad"cast shows. Even in |
| notes, sketched out a rough storyboard, or just picked | | | | the age of cable and satellite systems broadcasting |
| up your video camera and started filming. Your | | | | hundreds of channels there is still a finite limit.Typically |
| creative talents started to evolve the mere idea into | | | | licensing issues bound the "broad"cast to one nation. |
| video form. What started out as simple words or | | | | The US doesnt broadcast in Canada or across the |
| thoughts were transformed into a 'living' entity of visual | | | | pond in the UK and vice-versa. Sporting events are |
| entertainment.Not everyone shares your enthusiasm | | | | more restricted with blackouts in specific regional |
| for it. So what. They aren't the ones you made it for. | | | | areas.Now HDTV is beginning to pick up sales as |
| You made it for the ones like you - the ones who with | | | | prices drop yet thanks to DRM technologies the |
| one glimpse of your video come to experience the | | | | studios are putting a stranglehold on how much control |
| same emotional connection that first stirred your soul.If | | | | the consumer has over the cotent they have payed |
| people don't 'Get it' that's fine. You simply say, 'Next'. | | | | for. It is all too limiting.The consumers are ready for a |
| Because although within walking distance of you there | | | | change. A newer, better way of receiving their |
| may only be a handful of people who see it the way | | | | entertainment.Free Video On Demand (VOD) - The |
| you do... on the Global stage there are hundreds of | | | | New Broadcast Platform.Residential broadband |
| thousands if not millions who will embrace your | | | | access has penetrated over 50% of US households. |
| creation with the passion it deserves.The worldwide | | | | Broadband access is expected to more than double |
| marketplace is waiting for you and your video | | | | this decade, reaching 71 million US households by |
| creation.But there's a problem isn't there?How do you | | | | 2010.As more and more households bring high speed |
| get your video from it's current point out to all those | | | | internet access into the home studies have shown |
| people? How much will it cost to store it, promote it, | | | | their viewing habits of television have dropped on |
| allow people to download it, take payments for it?The | | | | average of 3 fewer hours of TV per week. This |
| real question is... why should you have to care? You're | | | | number is only expected to grow.More and more |
| the creative genius who is best left to creative | | | | people are turning to the web instead of their TV for |
| environments like developing the video experiences.So | | | | their entertainment needs. This fact is especially strong |
| where do you turn? Good question.Several years ago | | | | with the young teens and twenty-something market |
| there was only one choice... you found an agent, | | | | who have grown up with computers in the internet |
| crossed your fingers and hoped to get a shot at | | | | age.The Law of Increasing AudienceWith the increase |
| Hollywood. In the past few years you could spend a | | | | in broadband access and affordable video hardware |
| few thousand, make a DVD and try to sell it yourself - | | | | and software more and more people are creating their |
| counting anything above 'break even' as a | | | | own video content. There are a lot of unknown, |
| success.The truth... Oldskool 'broad'casting just doesn't | | | | talented ividividuals out there doing a very good job at |
| cut it any more in the digital age of internet | | | | creating engaging entertainment. Its crazy when you |
| opportunities. Let's examine why.The Limitation of | | | | stop and think about it how new technologies like video |
| Oldschool "Broad"castingIf you stop to think about the | | | | podcasting and portable video entertainment are |
| word broadcast, when it was created back in the | | | | revolutionizing traditional entertainment outlets.Now |
| oldschool radio and TV days of the 20th century, it | | | | anyone can get their message heard or seen with the |
| was true to its meaning. The word "broad" obviously | | | | power of the internet.Stop sitting on the sideline and |
| means a wide range. Reaching out to millions in one | | | | letting your video gather dust while others get credit |
| nation was considered broad. This is why we have | | | | and profits from entertainment far less valuable than |
| NBC, ABC, CBS, and FOX in nearly every home in | | | | yours. |