| I can see it now...You were in the
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| | every home in America.Now stop and think
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| shower, taking a walk, driving in your
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| | about all the limitations of traditional
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| car or sipping a latte' at Starbucks when
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| | "broad"casting. The extensive budgets,
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| all of a sudden - WHAM! - inspiration
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| | actors, contracts, licensing, etc... In
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| struck. You were moved. Your emotions
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| | the US there are also FCC regulations
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| were stirred. You felt your creative
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| | these broadcasts must fall within. Think
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| juices flowing with ideas that quickly
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| | about how few channels and how few hours
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| transformed themselves into visual
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| | in the day there really are to
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| images.You took notes, sketched out a
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| | "broad"cast shows. Even in the age of
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| rough storyboard, or just picked up your
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| | cable and satellite systems broadcasting
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| video camera and started filming. Your
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| | hundreds of channels there is still a
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| creative talents started to evolve the
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| | finite limit.Typically licensing issues
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| mere idea into video form. What started
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| | bound the "broad"cast to one nation. The
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| out as simple words or thoughts were
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| | US doesnt broadcast in Canada or across
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| transformed into a 'living' entity of
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| | the pond in the UK and vice-versa.
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| visual entertainment.Not everyone shares
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| | Sporting events are more restricted with
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| your enthusiasm for it. So what. They
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| | blackouts in specific regional areas.Now
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| aren't the ones you made it for. You made
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| | HDTV is beginning to pick up sales as
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| it for the ones like you - the ones who
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| | prices drop yet thanks to DRM
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| with one glimpse of your video come to
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| | technologies the studios are putting a
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| experience the same emotional connection
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| | stranglehold on how much control the
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| that first stirred your soul.If people
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| | consumer has over the cotent they have
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| don't 'Get it' that's fine. You simply
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| | payed for. It is all too limiting.The
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| say, 'Next'. Because although within
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| | consumers are ready for a change. A
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| walking distance of you there may only be
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| | newer, better way of receiving their
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| a handful of people who see it the way
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| | entertainment.Free Video On Demand (VOD)
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| you do... on the Global stage there are
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| | - The New Broadcast Platform.Residential
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| hundreds of thousands if not millions who
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| | broadband access has penetrated over 50%
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| will embrace your creation with the
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| | of US households. Broadband access is
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| passion it deserves.The worldwide
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| | expected to more than double this decade,
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| marketplace is waiting for you and your
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| | reaching 71 million US households by
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| video creation.But there's a problem
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| | 2010.As more and more households bring
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| isn't there?How do you get your video
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| | high speed internet access into the home
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| from it's current point out to all those
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| | studies have shown their viewing habits
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| people? How much will it cost to store
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| | of television have dropped on average of
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| it, promote it, allow people to download
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| | 3 fewer hours of TV per week. This number
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| it, take payments for it?The real
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| | is only expected to grow.More and more
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| question is... why should you have to
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| | people are turning to the web instead of
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| care? You're the creative genius who is
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| | their TV for their entertainment needs.
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| best left to creative environments like
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| | This fact is especially strong with the
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| developing the video experiences.So where
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| | young teens and twenty-something market
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| do you turn? Good question.Several years
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| | who have grown up with computers in the
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| ago there was only one choice... you
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| | internet age.The Law of Increasing
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| found an agent, crossed your fingers and
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| | AudienceWith the increase in broadband
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| hoped to get a shot at Hollywood. In the
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| | access and affordable video hardware and
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| past few years you could spend a few
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| | software more and more people are
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| thousand, make a DVD and try to sell it
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| | creating their own video content. There
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| yourself - counting anything above 'break
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| | are a lot of unknown, talented
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| even' as a success.The truth... Oldskool
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| | ividividuals out there doing a very good
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| 'broad'casting just doesn't cut it any
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| | job at creating engaging entertainment.
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| more in the digital age of internet
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| | Its crazy when you stop and think about
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| opportunities. Let's examine why.The
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| | it how new technologies like video
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| Limitation of Oldschool "Broad"castingIf
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| | podcasting and portable video
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| you stop to think about the word
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| | entertainment are revolutionizing
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| broadcast, when it was created back in
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| | traditional entertainment outlets.Now
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| the oldschool radio and TV days of the
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| | anyone can get their message heard or
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| 20th century, it was true to its meaning.
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| | seen with the power of the internet.Stop
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| The word "broad" obviously means a wide
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| | sitting on the sideline and letting your
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| range. Reaching out to millions in one
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| | video gather dust while others get credit
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| nation was considered broad. This is why
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| | and profits from entertainment far less
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| we have NBC, ABC, CBS, and FOX in nearly
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| | valuable than yours.
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