| The rentals industry is huge. It was worth $4 | | | | form of transparencies. With the advent of |
| billion in 2002 in the US. This industry is | | | | technologies like DLP, electronic projections |
| comprised of rental of automotive such as | | | | have become the order of the day. |
| passenger cars; commercial and industrial | | | | |
| equipment for industries such as mining and | | | | Projectors are used to project to data |
| construction; and consumer electronic goods | | | | through slides, images through DVD, |
| such as video tapes. There were approximately | | | | computers. They can be mounted on tabletop |
| 7000 firms with a revenue growth of 20 | | | | and from ceiling for good resolution. The |
| percent in the period 1997-2002. | | | | accessories that come with projectors are |
| | | | power cables, tripods, screens, carts and |
| The audio visual rental industry comes under | | | | stands and monitors. The type of projectors |
| the General Rental Centers classification of | | | | needed for the occasion depend upon the |
| the US Economic Bureau. Industrial figures | | | | number of audience, hall size, resolution. |
| show that there are 144 firms with total | | | | |
| revenue of $76 million. The industry is | | | | Audio visual rental companies provide |
| characterized by uptown facilities locations | | | | services such as renting out, delivery to the |
| and a vast inventory of audio visual | | | | required place and total solutions such as |
| equipment. | | | | managing sound and video. They manage staging |
| | | | and event operations in big events such as |
| Audio visual equipment consists of products | | | | trade fairs, exhibitions, conferences and |
| that are used to transmit data, presentations | | | | meetings for corporations, small and medium |
| and video. Projectors are one of the products | | | | businesses in hotels, and other locations. |
| in the portfolio of audio visual equipment. | | | | The rental rates depend upon the equipment |
| | | | and the number of days. They are rented out |
| The earliest projectors were film based. | | | | daily, weekly and on a lease basis. |
| Later came projectors to transmit data in the | | | | |