| We live in a day of technology. There is no question | | | | of sheet by sheet. Now you have hundreds of |
| about that. Everywhere you look, we have become | | | | handwritten letters. All you do is then write the person's |
| "computerized". I should know. I have been in the tech | | | | name at the top of each sheet such as "Dear Mary" |
| industry for over 15 years creating computer software | | | | and it will look like you handwrote the letter to the |
| products. | | | | person! Very powerful. |
| Even though I love technology, automation and printing | | | | 2. Handwritten Postcards -- Get a blank sheet of white |
| everything out and typing everything with my | | | | 8.5" x 11" paper and face it in landscape mode. Divide it |
| keyboard, you cannot argue with results! The results I | | | | into four quadrants equally. That will be the size of |
| am talking about are marketing results when you use | | | | each of your postcards. What you do is to handwrite |
| the POWER OF HANDWRITING! | | | | your message on each quadrant on the paper. That |
| People in foreclosure are getting mass pieces of mail | | | | will be your foreclosure marketing message! Leave |
| with labels, printed envelopes, printed postcards and | | | | space at the top to write a name if you'd like. If you |
| impersonal, blatantly obvious photocopied materials in | | | | plan to put information on the BACK of the post card, |
| the mail. Guess what. That stuff goes right into the | | | | get another blank sheet of paper and divide into 4 |
| trash! Since the masses are moving in one direction, | | | | quadrants and handwrite your message as it would |
| you become more effective by moving the "other" | | | | appear on the other side of the post card. Don't forget |
| direction. Let me explain. | | | | to leave room for the address and the stamp on the |
| People hardly handwrite things anymore. | | | | other side. Then take these two sheets of papers to |
| When was the last time you got something in the mail | | | | your office supply store and have them photocopy |
| that was handwritten? | | | | these two sheets of paper into a hard cardstock, |
| Wasn't it when a dear friend of yours actually wrote | | | | bright-color pastel colored paper and that will serve as |
| you a letter? Like when Uncle Tom wanted to wish | | | | your post card. For postcards, you can actually stick |
| you a Merry Christmas or Happy Birthday? Or was it | | | | labels onto the other side since the postcard doesn't |
| when you received a wedding invitation from Cousin | | | | require the person to "open up" the mail. |
| Billy? Happy moments of correspondence, weren't | | | | 3. Handwritten envelope -- do you want to triple your |
| they? | | | | response rate? Handwrite your envelopes and put a |
| Here is foreclosure marketing that WORKS and | | | | first class mail stamp at the top. People WILL open up |
| works REALLY well. | | | | this mail. Why? Because it looks like it came from |
| I wanted to share with you how you can use the | | | | Uncle Bob. Handwrite the return address too! You can |
| power of handwriting to generate even MORE leads | | | | use a regular envelope or an "invitation-sized" envelope |
| without stretching your marketing dollars! | | | | for an even more powerful effect! Make it look like |
| 3 Powerful Techniques of using handwriting when | | | | they are getting a birthday or wedding invitation! |
| marketing to your foreclosure leads: | | | | We have experienced 10 20% response rates using |
| 1. "The Yellow Letter" -- this is a very powerful method | | | | these techniques. In direct mail, you usually get about a |
| of getting your direct mail opened! Handwrite your | | | | 1 to maybe 2% response rate, generally speaking. One |
| foreclosure marketing message in a blank sheet of | | | | extra deal can be well worth your investment when |
| paper. Here's how. Put a legal notebook pad BEHIND | | | | implementing these techniques! |
| the white sheet of paper so that you can see the lines | | | | Yes! You can systematize and automate this process! |
| through the blank sheet of paper. Now take your black | | | | Who says YOU have to be the one to do the |
| pen and handwrite your marketing message on the | | | | handwriting. Find someone wants to work at home |
| white sheet of paper. Leave the first couple of lines | | | | and do this at a low cost? They are all over the place: |
| blank so you can write the name. Go to a copy center | | | | retired people, college students wanting extra money, |
| and make copies of your handwritten letter, but print it | | | | stay at home mom's looking for extra income, etc. |
| onto yellow legal notebook paper--the kind that you rip | | | | |