| Flyers are used as a mean of advertising and sales | | | | decorations, images, pictures, illustrations, funny |
| promoting. | | | | drawings and so on, you have a very attracting tool of |
| Their efficiency is depended on the way you circle | | | | advertising. We know that well designed Flyers are |
| them and how do they reach the potential customer's | | | | kept for good in an easy to be reached spot at home |
| hands. | | | | or office. Flyers of "Take a way" food are very |
| The expression: "Garbage Mail" was born because of | | | | popular, Flyers of emergency aid like plumbers, |
| those million Flyers who were packed and | | | | electricians, locksmith and such are very needed. |
| compressed in our mail boxes. Most of the people | | | | |
| don't care to read those flyers and they are | | | | You can compare Flyers to Business Card Magnets. It |
| immediately thrown away, or as it is known in other | | | | is an advertising and promoting tool too. The magnets |
| words: vertically filed in the garbage can. | | | | assure that the information on it is there to stay, stuck |
| | | | | to a "catching the eye" surface. Yet the big advantage |
| Talking about efficiency - several marketing | | | | of Flyers is their measures. Much more room for |
| companies studied the efficiency of circling flyers in | | | | information. |
| male boxes and they found that per 1000 flyers you | | | | |
| get 100 phone calls, which crate 10 business meetings, | | | | Now that we know that Flyers are here to stay, let's |
| which end with 1 closed deal. If the deal is for 1000$ | | | | learn some basics about the product itself and how to |
| then its OK, but most of the deals which are following | | | | design it. |
| Flyers are for 100$. 1000 flyers cost the distributor | | | | Flyers are printed on chrome 160 gr paper. Yet one |
| 350$ manufacturing and distributing. The conclusion is | | | | can ask for any other kind of paper. |
| obvious: it doesn't pay. | | | | The most popular sizes are A4 - 22 X 28 cm or A5 - |
| | | | | 21 X 15 cm. One can order any other sizes. |
| Let me advise you where, when and how to make | | | | It can be printed on single side or double. |
| Flyers efficient: | | | | It can be a single flat sheet or folded into two pages. |
| 1. Distribute your Flyers enveloped. People respect | | | | |
| envelopes. In the collective memory: envelopes contain | | | | |
| serious content. They wouldn't be thrown away near | | | | |
| by the mail box. People will take them home and open | | | | |
| them there. The minute the Flyer reached home - it is | | | | The real challenge is how to design the graphics and |
| a whole different story. It will be read and since then it | | | | make the Folder attractive and appealing. |
| got much more chances to be attended and even | | | | It begins with the color of the background. The first |
| kept. | | | | impact of the Folder is its background color. Physicians, |
| 2. Flyers with changing data are winners. When a | | | | healers, social workers, tend to choose soft colors. |
| person is addressed by his name on a Flyer - | | | | Clowns, DJs, wedding organizers, tend to choose |
| there is almost no chance that he'll throw it away just | | | | young and happy colors. |
| like this. Changing data makes Flyers more relevant | | | | Lawyers, accountants, brokers, coachers, tend to |
| and actual. It adds a dimension of power, of convincing | | | | choose off-white, beige, soft-gray colors. |
| force, to this piece of paper called Flyer. In most cases | | | | Business people, salesmen, tend to choose sky blue as |
| the personally addressed person will pick up the phone | | | | if "the sky is the limit".....and so on. |
| and ask what its all about. | | | | |
| 3. Hand your Flyers over personally. There are several | | | | On the background comes the information "what's the |
| ways to do it wisely: | | | | Flyer wants to say". It can be verbal or graphic art or |
| A. Pile them on your store counter by the cashier and | | | | the combinations of them. Let's begin with illustrations, |
| while people are waiting to their turn - they'll take a | | | | images, pictures and such. First of all - "Logo", that's |
| look at them and probably will add one of them to their | | | | essential. Then comes a landscape photo in case of |
| shopping bag. | | | | tourism Flyer, or a drooling image of the food you'll |
| B. If you are running a restaurant - add one of your | | | | send home from your fast food kiosk or restaurant. |
| Flyers to the bill. It can be done wherever a bill is | | | | Plumbers and other disastrous repair men use funny |
| handed personally to customers. | | | | illustrations in order not to intimidate their |
| C. When your cashier is packing goods for byers - | | | | customers...............and so on. |
| instruct her to add a Flyer into the package. | | | | |
| D. Pizza delivery boys always come with an extra | | | | With using the right background colors, "Logo" and |
| Flyer. Your plumber wouldn't leave your premises | | | | images, you don't have to overload the Flyer with |
| without leaving his Flyer behind. | | | | unnecessary wordings. Just add the various ways of |
| | | | | contacting you and your Flyer is done. |
| When the Flyers get their attention - then | | | | |
| revealed their advantages. On a shiny, colored, | | | | Address experts who know how to design efficient |
| pleasant to be touched sheet of paper , you can print | | | | Flyers and enjoy their advantages of advertising and |
| a lot of information. If you add to the wordings some | | | | promoting your business. |