| The Internet makes it possible to become a global | | | | or Vietnam-product innovation and new ways of |
| supplier of your own products, practically overnight. | | | | thinking make it possible to meet these people`s needs |
| However, marketing on a global level can be a | | | | ethically, fairly and profitably," claims Michele |
| challenge. In this article we are going to focus in on | | | | Kristula-Green of Advertising Age. She continues, "For |
| marketing to the Asian consumer. Although their per | | | | decades, the majority of multinational corporations |
| year income may seem low, it is normal for someone | | | | marketing in Asia have focused on the affluent |
| to have a $2,000 per year salary. Don`t let that fool | | | | minority, those who tend to live in urban areas and |
| you though. Even individuals with the lowest of | | | | have shopping habits and product needs that are quite |
| incomes have needs, and those needs could be your | | | | similar to those in the West. But by focusing only on |
| products or services. | | | | the upper-income urbanites, marketers are missing a |
| "About 4 billion people in the world earn $2,000 a year. | | | | vast opportunity at the bottom of the economic |
| Across all of Asia-whether it be China, India, Indonesia | | | | pyramid. |