| By tradition, label and sticker printing has been | | | | quality of the label. |
| prepared on big, mechanical printing presses. This has | | | | 3. Cost - Since there are no plates to produce, no film |
| constantly been a complex and costly process, relating | | | | to yield and minimal machine setup, fixed prices for the |
| your artwork to do films in order to generate | | | | digital printer are very low in association with other |
| flexography printing plates - which are then loaded on | | | | printing shops. Hence if you want to print a reasonably |
| to the printing press, the inks are mixed and the | | | | small number of custom labels (say less than 25,000), |
| machine is standardized. All this actions must take | | | | you will constantly get a better cost with digital printing. |
| place before printing a single label or sticker. Digital | | | | This manner you can order only the products you |
| printing has brought drastic changes in all this things | | | | want, rather than a vast number of custom labels just |
| – it carries custom label and sticker printing into the | | | | to get the best unit price - which apparently affects |
| 21st century. | | | | your cash flow in a positive way. |
| There are four main advantages of digital label printing | | | | "Gang running" - is an important technique that refers |
| to be followed as: | | | | to the capability to join several different designs into a |
| 1. Speed - With no plates to generate, and very little | | | | single printing press job. In flexography printing, this is |
| arrangement of the machine, a custom label job in | | | | impossible - as each custom label design needs |
| printing on a digital printing press can be printed within | | | | separate plates and setup and consequently each |
| minutes not hours. Many other printing presses can | | | | product carries considerable cost outlays. In digital |
| take several hours to set up for a four color process | | | | printing, it is possible to "gang" together multiple labels |
| job, while the digital printing press is ready to go almost | | | | and designs (so long as they're the same size) into a |
| instantaneously. By the digital printing process, we can | | | | single job. For example, 10 designs of a 3" x 4" |
| have 4 or 5 custom label jobs away the door | | | | custom labels and need 250 stickers of each design, it |
| whereas the old style printing press is still being set up. | | | | would treat as a single 2500-label job and cost it |
| 2. Quality - If you want elevated resolution and exciting | | | | accordingly. |
| colors then you require digital printing. Digital printer can | | | | 4. Flexibility - Perhaps digital printing's supreme power is |
| print at 230 line screens, while most flexography | | | | its flexibility. With digital printing, print 1,000 custom |
| printers print at 133 or 150 line screens only. The | | | | labels and every label can contain different data. It is |
| customers can actually see the difference in the | | | | completely variable data printing. Whether you wish to |
| custom label's detail and color. Suppose, if you are | | | | include names from a database, multiple barcodes, |
| selling your products at the retail level, you should think | | | | consecutive numbers, or just several editions of the |
| that digital label printing is best when it comes to the | | | | same label, digital printing can hold it with ease . |