| Whether you manufacture the products yourself or | | | | materials can easily be tailored to your specifications, |
| whether you simply use those produced by others, | | | | able to match any colour and can even incorporate |
| keeping a strong brand identity across all of your | | | | gaps LED and display windows if you want. These |
| company's assets goes a long way to setting a high | | | | aren't as durable as the graphic overlay option but |
| professional standard for your business. Here are a | | | | they can be much More versatile and offer an |
| few ways that you can make sure that your brand | | | | extremely short lead time. Because text, designs and |
| name, your logo or even your colour scheme is seen: | | | | even space can be directly cut into the chosen |
| Graphic Overlays: | | | | material with industrial printing techniques they can be |
| A graphic overlay is a fairly expansive term that | | | | manufactured extremely quickly. These labels come in |
| covers a variety of items that can be used to mark | | | | gloss, matte, laminate and a variety of textured |
| your identity on equipment. They're durable, long lasting | | | | finishes. |
| and they come in a variety of materials - reflective, | | | | Badges/Domed labels |
| embossed resin, flexible membranes, whatever suits | | | | One eye-catching way of branding your products is to |
| your equipment best it can easily be accommodated. | | | | use a raised badge or a domed badge. These don't |
| Basically, a graphic overlay is a tailored cut-out that | | | | just stand out by design, their slightly 3D structure also |
| can be applied to your products to leave your | | | | stands out from the background of the product. They |
| distinctive mark on there. They're often seen on | | | | give a fantastic visual impact and like the other types, |
| scientific equipment, computers, remote controls, AV | | | | come in a wide variety of base materials and |
| equipment, photography kit, automobile parts or | | | | adhesive solutions. One particularly identifiable area |
| otherwise. | | | | where you see this sort of branding is on automobiles |
| Industrial Labels | | | | - many car manufacturers use this on their interior and |
| Another way you can put your logo or company | | | | exterior furnishings. |
| design on products is via an industrial label. Adhesive | | | | |