Carabiner Keychains: Big Hit Promotional Items!

"Load bearing" carabiners are commonly used in botheffectively remove this coat exposing the bright silver
the sailing and rock climbing industries. These "real"color of the aluminum below. The process of coating
carabiners are made from aluminum rod or forgedcarbabiners with color is known as "anodization". In
steel shaped around a spring loaded gate. Traditionallyaddition to applying color, anodizing the aluminum
made in both D and oval shapes, today carabiners cansurface also protects it from abrasion and wear. This
be found in a variety of sizes and basic shapes. Theirprocess known as "laser engraving" now allowed for
functionality stems from the gate mechanism whichthe direct customization of the carabiner clips with
opens with pressure and springs closed whennames, logos and messages. Laser engraving offers
released allowing carabiners to hold and be attachedseveral advantages over custom printed labels; more
to various objects.horizontal space for text, less expensive than the
This article is concerned not with the load bearingmore labor intensive printing and stitching labels onto
variety of carabiners, but with the much smallernylon webbing and the marks don't rub or scratch off.
"replica" or "promotional" carabiners used primarily asAlthough, due to the height of its printable surface area
keychains. Promotional carabiners are about 1/3 the(0.50") the label offered more possibilities for the
size of "real" carabiners and are no load bearing andreproduction of logos compared to the narrow
not for climbing. They function in a similar way to theirengraving area on a large D carabiner (0.25"). Other
load bearing cousins. By way of the spring loaded gatecustomization methods, such as, "pad printing" involving
they can be easily clipped to most straps and loopsink being deposited onto the metal surface was being
creating a very convenient way to carry keys as wellperformed as well. The advantage of pad printing is
as other small objects. This "clipping" function alongthat now the imprints can appear in color. The down
with the ability to customize them with a name, logo orside of this method is that the imprints do not hold up
message is why carabiner keychains have skywell and are subject to being scratched and worn off
rocketed to the top of the big hit promotional productsfrom constant handling as well as by keys rubbing
chart.against it. Pad printing is still in use today for
The carabiner keychain craze started with thecustomizing carabiners, but laser engraving is by far
introduction of the large D replica measuring approx.the more popular and desired marking method.
3.0" x 1.5". Initially it was introduced in black with a silverBy the late 90's custom laser engraved and imprinted
gate. Additional colors would come later. Thesecarabiners with straps and labels were being seen
carabiners were typically sold in outdoor retail storeseverywhere, from student backpacks to business brief
as accessories and started to get some notice fromcase handles. During this time custom shape
rock climbers. They proudly displayed these replicacarabiners started to appear in the marketplace.
carabiners clipped to their belt loops and back packsThese carabiners with the same spring loaded gate as
identifying themselves as climbers as well as for thethe standard large D carabiner keychain were being
dedication to their sport.manufactured in China in very simple familiar shapes
The first use of carabiner keychains as a marketing(I.e. dog bones, footballs, fish, circles, hearts etc.). These
tool began in the early 90's when a prominentcustom shapes appealed to various businesses,
company displayed them in their promotional productsgroups and organizations associated with the new
catalog in black with a colored nylon strap and customshapes as new marketing tools. For example, canine
imprinted label. The next step would dramaticallyand animal related groups for the dog bone, marine
increase the popularity of carabiner keychainsand fishing organizations for the fish shape etc. Today,
world-wide. In 1995 RMG Accessory Gear a smallyou can find carabiners in abundance in many diverse
promotional products company in Connecticutshapes from circles, squares and diamonds to daisies,
developed carabiner keychains for the college market.butterflies and sea turtles.
They introduced carabiner keychains at a college storeCarabiners have more recently evolved past the
tradeshow with custom college logos printed on akeychain being its primary use. Overseas companies
white polyester label which was stitched onto a pieceare now producing carabiners with built in functions that
of nylon webbing attached to the carabiner. Theare found to be useful on a daily basis. From led
carabiners were available not only in black, but aflashlights, whistles, and watches to pens, water bottle
variety of clip/strap color combinations. The productholders, utility knives, compasses and radios. The most
was a big hit on college campuses. At the same timepopular of these new "multi-functional" carabiner
both small and large companies were taking notice andkeychains is by far the carabiner flashlights featuring a
would soon be using custom imprinted carabinertwist on-off bright led light. The latest version of the
keychains as very effective marketing tools. Theycarabiner flashlight incorporates a very loud safety
were effective because people were actually usingwhistle for additional functionality. For examples of
them and not throwing them out as was the coursethese and other carabiner styles and configurations
for the many nonsense promotional products at thevisit
time.Even as carabiner keychains continue to evolve and
At this point the only imprint appeared on the label; themorph into new shapes and functions it's still the very
clips were blank solid colors. The next innovation wouldbasic standard large D carabiner keychain with a
send carabiner keychains into the mainstreamcustom laser engraved name, logo or message that's
promotional products market. Around 1995 somesits on top of the promotional carabiner roost. From its
companies were experimenting with using lasers tohumble beginnings in the early 90's to now, the
apply marks directly onto the carabiner surface. Sincecarabiner keychain in all its permutations has proven to
the surface color was just a "coating" the laser couldbe a big hit promotional item.