Corporate Branding - Don't Forget Your CDs!

Companies have been branding their collateralbranding opportunity, here is the solution! Find a CD
materials such as letterhead, envelopes, businessduplication vendor who will provide your company with
cards, etc. for years. In fact, we often identify abranded media. Yes, you too can brand your company
company by its familiar logo or special color scheme.by arranging to have your logo screen printed on each
Branding works!! At the same time, many companiespiece of blank media you purchase (ours is pictured
send customers and vendors large files, proposals andabove). Also, the quality of the media will be much
presentations on CD-Rs. Since CD-Rs have becomehigher than the media you purchased at the retail
the "new and more efficient" way of exchangingoffice supply store.
important information, it would seem that moreWhen artwork for your company logo is created for
companies would find it valuable to brand their CD-RsCD-Rs, enough room should be left on the disc to
also.write specifics about the disc's contents, such as
Most CD-Rs purchased by businesses come fromversion number, serial number, a date, a person's name,
retail office supply stores. These generic CDs usuallyetc. A process called Perfect Printing is an option for
have the logo of the retail store or disc manufacturercustomizing this information after your company logo
printed on the label. So why promote the store thathas been screen printed on each blank disc. The
sells the media? Companies are missing an excellentcombination of your screen printed logo and the
opportunity to brand themselves in this manner!Perfect Printing of specific content will give your media
Another positive to branding with this type of media isa more professional look. Furthermore, anyone looking
in the perceived value of the media itself. People tendat your discs will see your company name over and
to keep CD-Rs because they are perceived asover again.
something of value.So, what are you waiting for? Start branding your
To make sure that you don't miss this importantmedia today!!!