| Can you imagine a world without product labels? | | | | If your need is for a large quantity of custom labels |
| Bottles and cans would look pretty sparse on the | | | | then the solution is to find a label converter that has |
| shelves of grocery stores and other retail outlets. | | | | the volume capabilities that come with the Mark Andy |
| These bottles are an example of what the shelves | | | | narrow web presses. These presses use a flexo |
| would look like and it is not very pretty. There are | | | | graphic process, which includes making plates and inks |
| many ways to make labels that can make your | | | | to lay down the most complex graphics and the |
| product pop off the shelf. | | | | highest quality for your label needs. Quantities from |
| For small quantities and total flexibility, one of the least | | | | 500 to millions of labels can be run on these presses |
| expensive and easiest methods is to print your own | | | | and a label converter that has the Mark Andy or other |
| custom product labels with a printer like the LX810 by | | | | similar narrow web presses can meet the most |
| Primera. This little printer can give you the flexibility to | | | | demanding label requirements on the market. |
| make just one label or make five hundred labels in no | | | | An example of a custom labels press is the Mark |
| time at all. Once you standardize on the label size you | | | | Andy 2200. This press comes in 10 inches, 13 inches |
| need, you can stock the blanks and pop them in | | | | and 17 inches wide depending on the label |
| anytime you need a new version for your product. No | | | | requirements you generally run. For example a 13 inch |
| plates or dies needed here. This is a complete digital | | | | wide press can run 4 inch wide labels 3 up making the |
| process. | | | | productivity 3 times that of running the labels 1 up. |
| The LX810 printer provides up to 4800 dpi in quality | | | | This 2200 press also runs at a speed ranging from 50 |
| using an inkjet process and prints at a speed of 2 | | | | to 750 feet per minute. So if you have a 4 x 6 label |
| inches per second in black and 1.5 inches per second in | | | | with a 1/8th inch gap that is running at 750 feet per |
| color. The labels produced on this machine can be | | | | minute, that is 1470 labels per minute if they are running |
| water resistant and may be used in many product | | | | 1 up and 4408 labels per minute if they are running 3 |
| labeling applications. | | | | up on the 13 inch press. Now that is a lot of labels per |
| If you don't want to print them yourself, there are other | | | | minute. |
| methods for adding the flare of a custom product label | | | | The 2200 custom label press also has a maximum of |
| to your items. If there are a lot of versions needed, | | | | 12 print stations. That many print stations allows for all |
| then a digital printer can really save costs because | | | | kinds of color combinations and varnishes to make |
| there is no need for all the plates. One of the most | | | | your custom labels durable and to protect them |
| popular digital processes today is finding a printer that | | | | against UV rays from sun light. |
| has an HP Indigo printer. This printer is fast and has | | | | Whichever method you use for printing your product |
| great quality. For short runs and custom versions, this is | | | | labels, the real key is the actual image you place on |
| a great solution to get your product labeled correctly. | | | | that product. Color and graphics really make your |
| The Indigo ws4500 is a great printer for this type of | | | | product pop and can make all the difference in a |
| demand. It is ideal for runs that are in quantities from 1 | | | | successful product and a dud. So contact your label |
| label all the way up to 50,000 labels. The color | | | | supplier for suggestions and print methods to make |
| matching is great for 97% of the Pantone color range | | | | sure the best method is being used to make your |
| without compromising production. The print speed of | | | | product labels to save you real dollars and provide the |
| this press is up to 52 feet per minute when it is in 4 | | | | best quality. |
| color mode. | | | | |