| In today's marketplace, consumers are looking for | | | | promotion. |
| promotions that truly speak to them. With technological | | | | The technical side of variable data printing involves the |
| advances in the custom label printing and sticker | | | | use of digital label printing technology. The software |
| industry, it is easy to customize every label as it relates | | | | allows each label to be customized with unique data. |
| to a specific promotion. The ability to change each | | | | The printing process is fast and efficient and can be |
| label as it is printed is called variable data printing. The | | | | completed on a wide variety of label shapes and |
| changes could be anything from numbers to names, | | | | sizes. Utilizing variable data printing can create a very |
| giving your promotion a unique ability to connect with | | | | effective promotional piece. |
| potential customers. | | | | Any custom label printer with a digital label press and |
| Variable data printing can create a totally customized | | | | variable data technology will be able to help create a |
| label for each promotional piece you create. For | | | | customized promotion that will easy draw in |
| example, if you are sending a postcard or some other | | | | prospective eyes. Renting direct-mail lists or using your |
| printed piece, you could create labels that have the | | | | own customer data base will give you plenty of |
| name of each recipient. Seeing their name is bold | | | | information about prospective customers that you can |
| letters will certainly grab a prospect's attention and | | | | use for your variably printed custom labels. |
| increase the likelihood that they read and consider the | | | | |