| You probably already learned in marketing school that | | | | and with your customers and clients. |
| an advertising strategy or different types of | | | | 2. Action - This part will tell you what your clients will |
| advertising strategies should always be anchored or | | | | do about the most significant opportunities or problems |
| incorporated in your general marketing plan. Your | | | | presented by a particular situation. What marketing |
| marketing plan outlines what your goals are and how | | | | collaterals such as brochures, flyers or print stickers |
| you intend to act on your goals. | | | | would work best to entice clients? |
| Your advertising strategy, on the other hand, identifies | | | | The 'What do do' part is directly linked to your 'What's |
| available options for your business in order to get | | | | going on' part. For instance, your SWOT analysis could |
| through your target clientele. This is how you should do | | | | actually reveal that the current recession is the one |
| things. However, in the real world, you may not have | | | | that is threatening your business. It could also come up |
| any more time in which to outline your marketing plan | | | | with results that your products and services have not |
| properly or to write down your advertising strategies. | | | | been getting the expected response by target |
| More often than not, you will have to do things on an | | | | customers because of serious competition from other |
| ad-hoc basis. | | | | businesses with the same products as you have going |
| If this is the case, then it would be a good idea to at | | | | all out on discounts and price slashes. |
| least have a structured method in coming up with your | | | | This situation would require you to develop immediate |
| advertising strategy. A good communications strategy | | | | actions. These actions might include the following:o |
| starts with the SWOT analysis. Through this | | | | Re-establish your market position. Because your |
| methodology, you would be able to understand your | | | | products or services are worth it, consumers should |
| business' products and services strengths, | | | | take another look. Yes, consumers can get something |
| weaknesses, opportunities, and threats. By knowing | | | | cheaper but they are not always guaranteed to have |
| these important issues, you would be able to develop | | | | that quality or that excellent service which you can |
| a communications strategy that is more focused and | | | | provide.o Create a stronger brand personality. Why |
| more precise. | | | | are limited editions more expensive than the regular |
| A SWOT analysis may sound intimidating but it is | | | | ones? This is because many people aspire to have it. |
| actually easy to do. Before diving right into SWOT, we | | | | You can create this image through marketing |
| must first understand the two major parts of an | | | | collaterals such as sticker printing. |
| advertising strategy: | | | | Essentially, your ad strategy, even if it is having sticker |
| 1. Assessment - The assessment give you an idea of | | | | printing or label printing services done in order to come |
| what is currently going on in the market. It will let you | | | | up with quality stickers and labels, must deal with the |
| look back and understand what is happening in the | | | | big strategic issues of branding, positioning, direct |
| present. It will also alert you to what the future holds | | | | marketing and media rapport. |
| for your product or services, with your competitors, | | | | |