| Direct mail success, it's easier than you think... | | | | for direct mail success. |
| When you send out mail to clients or potential clients, | | | | You could also include "teaser copy" on the outside of |
| you can make your mail piece stand out from the junk | | | | the envelope. Get them to open it up and read it by |
| mail that they receive. Here are a few ways to get | | | | making a statement or some kind of exciting offer. |
| their attention and achieve direct mail success. | | | | Then show them how you are going to deliver upon it |
| You can start by hand addressing the envelope. Or | | | | inside. |
| find a "hand writing" style font to print on to the | | | | You could send out a postcard as opposed to an |
| envelope. The typical preprinted labels basically scream | | | | envelope. With all the ad copy in front of them, they |
| that it's a mass mailing. Addressing the envelopes by | | | | have no choice but to read it. |
| hand will really portray that personal touch and is one | | | | Keep your look consistent when you repeat the mailing |
| of the first keys to direct mail success in my | | | | or offers. Your target audience should start to |
| experience. | | | | recognize your catalogs, newsletters or post cards |
| Next, you can use a bright post card or envelope, | | | | right away. |
| something that will catch their attention and make them | | | | These tips are very easy to follow and can almost |
| see who it's from. | | | | assure you direct mail success. Some thing that any |
| Use a live stamp as opposed to a meter. Who uses | | | | communications outside of the internet is dead, but |
| meters? Junk mail and credit card companies. You can | | | | that's not true. Make each of your mailings interesting |
| even use older stamps. Just go and see if any stamp | | | | and attractive and you will see how successful you |
| show has any unused postage stamps. You can often | | | | can be with your campaigns. |
| buy them for face value. This is another essential tip | | | | |