| Finding Who to Contact | | | | a targeted list from one of these sources, with |
| So, how do you get the media to tell the world about | | | | preprinted labels and a disk. |
| your book? First, you find media people and outlets | | | | When you're ready to contact a media outlet, identify |
| that you can contact. Their contact information is in: | | | | the decision makers. All outlets have a hierarchy of |
| Cision's directories, available in annual print and online | | | | decision makers, so speak with the person who |
| versions The print versions are out-of-date as soon as | | | | makes or contributes to the decision to cover you or |
| they're published, whereas online editions are | | | | your book. Get their names by networking with other |
| continuously updated and are searchable by areas, | | | | authors and your media contacts. Read the credits at |
| media, outlets, subjects, and more. The newspaper | | | | the end of shows. |
| magazine directory includes contact information for | | | | Call media outlets and ask, "Who is in charge of |
| editors and outlets, Web site addresses, editor contact | | | | bookings for the noon news and can you give me his |
| profiles, and types of press materials accepted. The | | | | or her telephone number or e-mail address?" Find out |
| radio, TV, and cable editions include personnel rosters, | | | | how he or she prefers to be contacted, by e-mail or |
| program profiles and formats, guest and press material | | | | by phone. Then, enter the name and contact |
| acceptance policies, target audience, and news and | | | | information in your media list. |
| reporter contact profiles. | | | | The media has gatekeepers whom you usually have |
| Alex Carroll's Radio Interview Database publicityvault | | | | to go through to get your book covered. For print, |
| lists the names of hosts and producers of every | | | | they're editors, and for radio and TV, they're producers; |
| prime-time talk show on every major U.S. talk station | | | | so contact them first. Normally, it's a waste of time to |
| having at least 100,000 listeners. It describes and | | | | pitch reporters and hosts and better to work top-down |
| categorizes 1,206 prime-time talk shows on the top 153 | | | | because reporters generally cover stories assigned to |
| stations and gives bios for most hosts. | | | | them by their editors. Usually, hosts are not involved in |
| Broadcasting Cable Yearbooklists every TV and cable | | | | the booking process. On rare occasions, it can work in |
| station in America. | | | | reverse, but your chances are usually stronger when |
| Editor and Publisher lists information about every | | | | an editor or producer wants to feature your book. |
| newspaper in America. | | | | Have a wonderful weekend and remember I want to |
| Other media lists can be purchased at book marketing | | | | see you get published. |
| sites, such as and other resources. For one-time book | | | | I can help you and my friends can help you. |
| launches, it might be more cost-effective to purchase | | | | Start writing- start dreaming- you can do it.... |