| When sending mail to clients and potential clients, make | | | | open and read it by promising startling news, an |
| your mailing stand out from the stacks of "junk mail" | | | | exciting offer, or other enticement. Then, deliver on |
| they receive. Here are a few easy ways to get their | | | | your promise. |
| attention. | | | | Send post cards instead of envelopes. With all the |
| Hand address the envelope. Pre-printed labels scream | | | | copy right there in front of them, recipients will have to |
| "mass mailing." Addressing by hand adds a personal | | | | read it. |
| touch. | | | | Keep a consistent look for repeat mailings. Your |
| Use a bright post card or envelope. | | | | audience should recognize your mailings, catalogs, |
| Put stamps on the envelope, instead of using a meter. | | | | newsletters, post cards or other communications on |
| Even better, use old stamps. Visit a stamp shop or | | | | sight. |
| show in your town to pick up old, unused postage | | | | Some people believe that email has made "snail mail" |
| stamps. You can often buy old sheets of stamps for | | | | communications obsolete, but that is certainly not true. |
| face value or below. Look for stamps with themes | | | | Make your mailings interesting and attractive (and |
| that relate to your business. | | | | target the right audience), and you will discover how |
| Include "teaser copy" on the envelope. Get them to | | | | effective mail can be. |