| -- End Ad Box ---> | | | | in the configuration of your nameplate. |
| New businesses need a logo that speaks, that is easily | | | | Give your copy/logo room to breathe. On a nameplate, |
| recognizable, that has style. Good nameplates are an | | | | just as on a printed page, white space is a critical part |
| extension of a good logo. | | | | of design. Make sure there is enough background so |
| Manufacturers often try to emulate the nameplate | | | | that the background adds depth to the logo. The right |
| design of the most recognizable brands in their | | | | perspective between copy and background is key. |
| respective industry, often at a great expense: quality | | | | Emphasize color. A nameplate with a spot of color |
| design. While a brand might have a strong identity and | | | | instead of just black and silver will always have more |
| a legacy of quality, a closer look at its branding | | | | pop. But monochromatic nameplatesi.e. |
| techniques may reveal conceptual flaws that new | | | | black-on-black or contrasting shades of silverremain |
| businesses must avoid. Take Marshall Amplification, the | | | | iconic and cool. |
| gold standard of the rock n roll sound: its nameplate is | | | | Complement your copy with an appropriate |
| one of the worsta white, cheap plastic nameplate | | | | background design. Square corner backgrounds, for |
| with the company name in cursive. In imitating a | | | | example, work best with block style lettering and script |
| nameplate with poor design and construction such as | | | | or italic copy look better with radius corners, or ovals |
| Marshall’s, competitors look cheap and lack the | | | | and circles. You should always layout your copy in |
| cutting edge; it is more difficult for these fledging | | | | several different background shapes to get a feel for |
| products and companies to stand out. | | | | the best aesthetics for your nameplate/logo. |
| So what are the rules of good nameplate design? | | | | Mix materials and manufacturing processes. For a look |
| Use a medium that compliments the packaging of your | | | | that will make your nameplate/logo stand out from the |
| product. Labels and even domed labels are | | | | crowd, mix mediums and materials in the manufacture |
| run-of-the-millthey do not speak with any authority. | | | | of your nameplate. Domed nameplatesespecially |
| Three-dimensional plastic or metallic nameplates, | | | | those with four-color intricate designlook great in |
| however, not only present your brand visually but also | | | | bezels or as a part of the nameplate. When you |
| allows the user to actually touch your brand, creating a | | | | combine the color of doming into a molded or metal |
| visceral, multi-sensorial attachment between product | | | | nameplate, the branding takes on a totally different |
| and consumer. Customization options for 3-D plastic | | | | look. Molded logos in etched metal nameplates can |
| and metal nameplates allow for greater design control | | | | also add splash or vice versa. |