| Stickers are a great promotional tool that often get | | | | * You can also use the back side of a sticker to |
| overlooked. Stickers are clever, inventive and | | | | deliver additional information to your client base. |
| extremely cost effective. They have the ability to | | | | Stickers can be used to build up a client base. You can |
| appeal to a large number of people and provide a | | | | use the back side of your stickers to make |
| creative and effective tool for marketing and | | | | announcements, promote additional events, or spread |
| advertising to reach current and potential customers. | | | | news. A sticker that is well designed will be extremely |
| Stickers come in paper or vinyl depending on your | | | | cost effective and help you to meet your desired |
| needs. Vinyl stickers are very durable and long lasting. | | | | goals. |
| Paper stickers are perfect for product promotion on | | | | Enhance Your Stickers’ Effectiveness |
| bumper stickers. Stickers are also very useful for | | | | In order to get the most benefits from your stickers |
| promoting brands, dispersing information, and | | | | you will need to make sure that they meet the |
| advertising or displaying information. | | | | following criteria: |
| Stickers can help you if you attend trade shows, | | | | * Your promotional sticker should be used as both a |
| sponsor events, use direct mail or have a team of | | | | fun sticker product as well as a powerful tool for |
| sales representatives. Stickers can be used to expand | | | | delivering information. |
| your overall market and help you make more money. | | | | * Make sure that your sticker is meeting the needs of |
| Many people mistakenly view stickers as something | | | | your client base by looking good and professional, |
| for children, but they are actually highly productive and | | | | being useful and being something that they will want to |
| cost effective marketing tools. | | | | display. A cheap or cheesy looking sticker will not give |
| Stickers are also very versatile and intricate. There are | | | | you the results that you desire; so be sure that your |
| different stocks and glues that are used for different | | | | sticker has appeal and marketability. |
| stickers depending on how they are to be used. A | | | | * Produce a well designed sticker that has a strong |
| removable sticker has different glue than that of | | | | message with the headlines, slogan, color, size, and |
| permanent stickers. When you are deciding on using a | | | | shape. |
| sticker you will want to consider the glue type and | | | | * A well designed sticker will increase your |
| stock of the sticker with what your purposes are for | | | | company’s visibility and help you to build a solid |
| using the sticker. | | | | identity and client base. |
| How Promotional Stickers Can Help You | | | | Some Additional Ways That Stickers Can Help Your |
| Promotional stickers by their very nature are intended | | | | Business |
| to promote a certain thing; but promotional stickers can | | | | * Stickers can be used to communicate information |
| be used for more than just basic labeling and signage. | | | | that you want to get out to your current and potential |
| They can be valuable and clever tools that help to | | | | customer base. |
| spread information and promote your business in a | | | | * Your well designed stickers can help you advertise |
| cost effective and intelligent way. A promotional | | | | important events, support your promotions and help |
| sticker can be used in two distinct ways: | | | | work in conjunction with your other marketing tools. |
| * A fun and flashy promotional product that is used as | | | | * Stickers will help your business to stand out in the |
| a giveaway to your current or potential customers. | | | | crowd to help you get noticed over other more |
| This type of avenue usually results in your sticker | | | | traditional advertising measures. |
| being put on a car which provides you with essentially | | | | * Stickers are very cost effective and provide an |
| free advertising in areas that you never may have | | | | effective and inexpensive way to advertise or market |
| been able to reach. | | | | your product or event. |