| Making money with your own homemade candles is | | | | from the losers. Candle making is easy, but when you |
| comprised of several parts.o Making an exceptional | | | | try to make money at it, some people just don't know |
| candleo Excellent candle packaging (not the most | | | | where to start. There are many ways to market your |
| important, but it helps)o Marketing your candleso | | | | candles. And usually every one of them is a viable |
| Continually acquiring new candle buying customers | | | | option for selling your candles. But most people just |
| Making the very best candle you can possibly produce | | | | stop there. I don't care how you sell your candles, what |
| is absolutely essential to your success. You can sell | | | | I do care about is if you are getting as many names |
| one candle to anyone, but if your candle has bad burn | | | | and addresses as you can from your real buyers and |
| characteristics, smokes too much, or the scent throw | | | | also your potential buyers. |
| isn't there then you will only sell one candle to each | | | | When you have names and addresses from your |
| and every customer. It's so much easier to produce an | | | | buyers and potential buyers of the candles that you've |
| exquisite candle and have your customers begging for | | | | made then you have a real arsenal in your toolbox. |
| more time and time again. | | | | You can then use some unconventional marketing to |
| Making a great candle is only one quarter of the battle | | | | sell more of your candles. By unconventional I am |
| to making a good income with your candles. Next your | | | | referring to direct mail. With the invent of the internet |
| candles must be appealing to the eye. Sure you can | | | | people aren't bombarded in their mailbox as much as |
| make sales with no labels on your candles. But it's | | | | they used to be and when a promotion comes in the |
| much easier and more profitable to get creative when | | | | mail it can be golden. Plus none of your competitors |
| packaging your candles. It is expensive to have labels | | | | are doing it. |
| printed by a commercial printer so that option might not | | | | Customer acquisition is the last key to making money |
| be the most profitable use of your money in the | | | | with your homemade candles. You should be on a |
| beginning. I suggest that you use some ribbon or raffia | | | | quest to continually acquire new customers who you |
| to tie a label around your candle. This is very | | | | can sell your candles to. But don't forget that you still |
| inexpensive and can look very professional. | | | | need to market to your previous buyers. Marketing |
| Marketing your candles is the next step to the | | | | your candles to your previous buyers is critical - they |
| equation. This one critical step to making money at | | | | are proven buyers. |
| home with your candles is what separates the winners | | | | |