| People in the internet marketing community have | | | | Reciprocation. What this means in Layman's Terms is: |
| discovered a new form of marketing web pages and | | | | you scratch my back and I'll scratch yours. Both parties |
| exchanging links, and this method is quickly gaining a | | | | get something out of the arrangement, and all is good. |
| large head of steam. The basic system works like this: | | | | If you contrast this particular method of marketing to |
| a person will write a page of content, and then allow a | | | | the more odious method of "scraping content", and |
| foreign website to publish that content in exchange for | | | | you'll quickly see why article directories are considered |
| a link in a resource box on the page. This idea appeals | | | | to be the wave of the future when it comes to |
| to both parties for several reasons, which I'll outline. | | | | interactive and co-operative marketing. |
| Article Directories follow the metaphysical law of | | | | |