Label Printing - Variable Data 101

When it comes to label printing, many companies don'tsome time, if ever.
offer the option of variable label printing withoutLabel printing through the digital process makes printing
charging a lot of extra money. However, a fewvariations more accessible. In turn, this makes
companies are able to print an entire set of variablecustomization very easy. You can print whatever you
labels in one pass, without having to re-do each set,want on one set of labels for a specific store or
prep for the runs, or charge you a lot of money forlocation, and then completely change the labels for a
the variations. Unlike a traditional printing press, thedifferent location if you see it necessary. Anyone who
digital process and state-of-the-art equipment allowdoes private labels for other companies can benefit
you to create as much or as little variation as yougreatly from this process because they can change
need, and can even manage to print every labelwhatever they need to whenever they want. For
differently without stopping or slowing down theexample, scenic backgrounds can be changed based
process.on the region that the products are shipping to, and
Label printing is now made easier than ever and morespecial offers can be added or removed for certain
customizable than you might have thought possible.locations. The variations are infinite.
Instead of having to make 20,000 different labels forLabel printing variations are done through a simple
only a handful of products to take full advantage ofprocess that starts with one basic design. From that
the traditional printing process, digital printing makesbasic design, the areas that are being altered will be
label customization easier than ever. You can easilymarked, and a database will fill in the necessary
run 400 labels with a certain message, and then doinformation. Then, the labels are printed with the right
another 200 or so with a different message for ainformation or graphics every single time, giving you
much lower cost. Then, you don't have to worry aboutseemingly endless options for customization with your
what you're going to do with thousands of labels thatlabel printing.
you don't need, and probably won't need for quite