| Every webmaster wants links (possibly a lot of them!). | | | | words. Using a long list of keywords as title (keyword |
| That's not surprisingly because links from other sites | | | | stuffing), excessive repetitions and inappropriate |
| are not only a source of traffic, but also a very | | | | punctuation must be absolutely avoided. |
| important factor that helps a site to rank well in search | | | | Web site description |
| engines results. | | | | Many sites are rejected due to an inappropriate |
| Apparently submitting your site to web directories is | | | | description. A description is not an advertisement and |
| one of the quickest ways to get links, but getting listed | | | | should never contain superlatives or excessive |
| is sometimes much more difficult than it may seem. | | | | marketing hype. |
| The problem is that web directories are swamped by | | | | Directory listings are usually searchable by words |
| a large number of low quality submissions: poorly | | | | contained both in title and description so the keywords |
| designed web sites, web sites without any original | | | | commonly used to find your site should be included in |
| content or created only to display advertisements and | | | | your site description. However always write 2-3 |
| so on. | | | | complete sentences that sound natural do not make |
| For this reason directory editors review hundreds of | | | | your description a long list of keywords. |
| sites per day and accept only those complying to a | | | | Web site URL |
| very strict set of guidelines. There are days, and I talk | | | | You would say that people should at least be able to |
| by personal experience, when more than 90% of | | | | correctly submit their own web site url. If you work as |
| submissions are rejected, in many case without even | | | | directory editor for a while you will change your mind! It |
| the need to visit the site simply because of a poorly | | | | happens quite frequently that a site is rejected simply |
| written submission. | | | | because of a mistyped url. |
| If you want to increase your chances to see your site | | | | Never type your site url directly into the submission |
| listed, it's essential to understand what informations you | | | | form. Test it in your browser, save it in a text file and |
| are required to provide about your site and how to | | | | copy and paste from there. |
| properly submit them. | | | | Each directory can have some other specific rules, so |
| At least title, description and URL are required by all | | | | be sure to carefully read the submission guidelines and |
| directories. | | | | comply to any special requirement. |
| Web site title | | | | It's said that you never get a second chance to make |
| Directories have more or less restrictive rules about | | | | a good first impression: directory editors read the |
| what you can or cannot have as your site title. | | | | informations you submit before visiting your web site. |
| Some allow only your official domain name or | | | | Learn to properly write your submissions and you will |
| company name, other are more liberal. | | | | greatly increase the chances to have your website |
| In any case a good title should never exceed 4-5 | | | | accepted. |