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| According to the report by Associated Press, 3DS, a | | | | Nintendo game consoles have always enjoyed strong |
| new game console by the Japanese games giant | | | | brand loyalty because of their reliability and |
| Nintendo, is set to hit the market by early next year. | | | | user-friendly functionality. To date, about 125 million |
| While there is no need to wear 3D glasses to enjoy | | | | Nintendo DS units have been sold since its launch in |
| the game experience, there is little known yet about | | | | 2005. Nintendo is still the largest game console maker |
| the technology that will be employed for this handheld | | | | in terms of market capitalisation, with the |
| console. | | | | companyâs outstanding shares valued at 4.28 |
| The new console will be highly competitive in the | | | | trillion yen (£31 billion). Lately, Nintendo has |
| market as it is compatible with all Nintendo DS and DSi | | | | surprised the market with the resilience of its sales, in |
| games released earlier, so that players can make full | | | | spite of the surge in free online games and the |
| use of their existing game collections at home. Some | | | | introduction of online game applications using |
| analysts, however, have questioned why Nintendo is | | | | smartphone platforms. |
| not going to launch an upgrade for the Wii console | | | | |