| d States mail service has been around for quite | | | | consumers are annoyed, but so what? It doesn't |
| sometime and ever since there has been mail service, | | | | matter if 75% of the people throw your marketing |
| there have been packages sent through it. And of | | | | envelope and, subsequently, your letter into the trash |
| course, since there have been packages, there have | | | | bin. The remaining 25% count. The smart companies |
| been labels – after all, the mail service needs to | | | | include a self-addressed-stamped envelope that will |
| know where the package has to go. | | | | also include some sort of marketing verbiage on the |
| Labeling can be as simple as permanent marker on a | | | | envelope so whoever comes across it will see it, |
| brown paper wrapper. However, what good does that | | | | become curious, and will look into what you have to |
| do you as a company? Sure – If you are an | | | | offer. |
| eBay seller, it works fine because who really cares. | | | | However, if you are a legitimate company, you do not |
| The casual eBay seller, despite as hard as they may | | | | want to go toward the swindle artist’s way of |
| try, are not real stores (despite the fact that there are | | | | doing things. Instead, you want to entice other |
| a small percentage of stores who sell via eBay, the | | | | consumers into your fold. Your shipping labels can be a |
| primary sellers are not legitimate retail stores) and as | | | | way to do it. You can make your company appear |
| such the labeling means nothing. | | | | tacky by having larger than life labels that can take up |
| Labeling as a marketing ploy began many years ago | | | | the entire size of the package being shipped or you |
| with the advent of multi level marketing. It began by | | | | can make them obnoxious colors like pink or yellow. |
| using standard envelopes to emblazon such | | | | Though these methods draw attention they also make |
| wonderfully memorable slogans as “Get Rich | | | | your company look bad. |
| Now!”, “Limited Time!”, | | | | The best solution is a simple solution. Size does not |
| “Act Now!”, “Once in a Lifetime | | | | matter in the package labeling field. Something as |
| Opportunity!” among others. These slogans | | | | simple as your logo complete with e-mail or web |
| were created to provide the person viewing it with a | | | | address will suffice. Make your business logo snap |
| sense of urgency. These so-called time sensitive | | | | though, it should be a nice size and not too flamboyant. |
| incentives made people feel like they better open this | | | | It should also not be colored but instead black and |
| piece of mail quickly or risk losing out on something | | | | white. |
| wonderful and fantastic offer that could make them | | | | In the end, it is your company and you know yourself |
| rich beyond their wildest dreams. And you know | | | | best. If your company is fits the mold, then by all |
| what? It worked. | | | | means, make that label bright pink or yellow. Don't |
| It worked so well that many companies began utilizing | | | | worry about adding color either as it is an expense |
| that same way of using labels to get consumers to rip | | | | you might not need in many industries. |
| into the envelopes and buy into the sales pitch. Many | | | | |