| Large beekeepers can not turn a profit if they limit their | | | | Most graphic designers recommend that the honey |
| market to their local community. Beekeepers who | | | | should run parallel with the container's base. Do not |
| have several colonies must be able to sell their product | | | | authorize a label if the design does not incorporate |
| at larger grocery stores and supermarkets if they | | | | your name (or your farm's name) and your address. If |
| want to remain financially solvent. | | | | you use a packing or distribution company their name |
| In order for beekeepers to sell their honey to a larger | | | | and address must also be included on the label. The |
| market their packaging must meet certain USDA | | | | final thing that needs to be clearly printed on the label is |
| standards. | | | | the net weight of the honey. If the honey you are |
| The first thing beekeepers have to decide is what kind | | | | marketing weighs between one to four pounds then |
| of container they want to use to hold their honey. The | | | | the weight has to be written in both pounds and |
| standard size of containers used to sell honey are | | | | ounces. The print size used to show the net weight is |
| measured in pounds. The typical amount of honey | | | | not random, the font size is determined by the size |
| offered to the customers can be as small an amount | | | | and shape of the container. |
| as a half pound or as large as five pounds of honey. | | | | If you are a beekeeper who harvests your honey |
| Some stores perfect to sell honey that is measured in | | | | more then once a season you might be able to write |
| gallons, these stores offer their customers the option | | | | what flavor of honey you are selling. You might have |
| of purchasing a container of honey as small as a half | | | | honey that is flavored with clover, alfalfa, or apple |
| pint or as large as one gallon. If, as a beekeeper, you | | | | blossoms. |
| are attracted to novelty containers you can choose | | | | Labels that have words such as unfiltered, natural and |
| from a variety of fun containers such as skeps, bears, | | | | raw refer to honey that has not been processed. |
| and plastic squeeze bottles. | | | | Beekeepers who have USDA (United States |
| Once you have settled on the perfect bottle for your | | | | Department of Agriculture) grades printed on the label |
| honey you have to design an equally perfect label. | | | | have passed a set of USDA grade standards. Honey |
| Before you start designing a label for your honey | | | | that has a USDA grade of A has passed the exacting |
| check with your state government, most states have | | | | government standards. Honey that has a USDA grade |
| several laws and requirements about how labels | | | | of D has passed only a bare minimum of standards. |
| appear on products. Make sure that the word honey is | | | | The USDA grades honey based on the amount of |
| written in bold letters across the label. The word should | | | | moisture in the honey, clarity, flavor quality, and defects. |
| stand out and really catch the casual shopper's eye. | | | | |