| As the market is evolving at a rapid pace, there is a | | | | include 2 x 3.5", 2 x 4", 3 x 3", 3 x 4", 3 x 7", 4 x 4", 4 x |
| growing need for customization; in terms of products, | | | | 6", and 8.5 x 11". In a single run, you can get anywhere |
| services, and even advertising. Global businesses have | | | | from 250-100,000 Prints. |
| always been focusing on how to offer better quality | | | | Almost a decade back, if you required to print stickers |
| products and services to their customers but now the | | | | and labels, you would have to visit an offset printer |
| focus is completely on customization. Hence, the | | | | who would need to create the artwork and then |
| advertising industry has also started to focus on | | | | create a plate for the artwork to print. This is a time |
| customization to meet various objectives. | | | | consuming and expensive process and above all, you |
| One of the major drivers of advertising is printing and | | | | can't change the text, graphics, and color because |
| today due to advancement of technology, | | | | then the printer will need to create a new artwork and |
| customization of printing products is very much | | | | new plates as well. This is what has made offset |
| possible. This has opened quite a few avenues in | | | | printing so expensive and this is one of the reasons |
| printing and has made printing personalized stickers | | | | why printing stickers and labels for promotion was not |
| and labels less expensive and more flexible. Now you | | | | a feasible advertising strategy for all businesses. |
| can easily get a large number of personalized stickers | | | | Digital printing on the other hand is far different |
| and labels printed for a much lesser cost and in lesser | | | | because printers don't have to use any plates and you |
| time as well. For advertising, this is a boon in disguise. | | | | can take out a different print each time. Digital printing |
| The size range of personalized stickers and labels can | | | | is the options used for creating personalized stickers |
| vary from 2" x 2.75" to 11" x 17". You can choose | | | | and labels and this is sometimes known as |
| matte or gloss finish for your stickers and even opt for | | | | personalized printing or variable data printing. One of |
| 4-colors without being too worried about the | | | | the major advantages of digital printing is that it has |
| investment. Due to the flexibility of digital printing, you | | | | made is possible for small and medium sized |
| can now even change the text, images, and color on | | | | businesses to also use personalized stickers and labels |
| your stickers without it having any effect on the cost | | | | for marketing and promotion. Since the cost factor is |
| or time for printing. This is one of the most important | | | | low, the printing is faster, and the method is flexible; |
| reasons behind the popularity and success of | | | | more and more businesses are using it to create |
| customized printing. The standard sizes for stickers | | | | stickers for promotion of their business, products, and |
| and labels that you can create using digital printing | | | | services. |