| Private label bottled water has been proven as an | | | | project no matter how talented the designer. If the |
| effective marketing promotion and brand builder but | | | | customer is not happy, failure is the result. |
| care must be taken in the quality of the design in order | | | | The next step in the process is the translation of the |
| to avoid ruining the branding message and reducing the | | | | design onto a printed label, again within the design |
| quality of the brand. | | | | parameters of the customer. At this point preliminary |
| An important element of any private label bottled | | | | customer approval is necessary. After preliminary |
| water branding effort lies in the basic design of the | | | | approval the design must be applied to the label |
| label. In order to create an effective label and labeling | | | | through either a flexo or digital printing process and |
| message, a professional design effort is required. | | | | proper quality printing equipment is required. Generally a |
| Although there are many powerful software products | | | | small proof run is produced to show the customer for |
| like Adobe Photoshop on the market, understanding | | | | final approval of the label. Clear communication with |
| the basic elements of design is still required to produce | | | | the customer is required in order to gain customer |
| a professional looking label. There is no substitute for | | | | approval. |
| professional design and an amateurish label design can | | | | Only after final customer approval can the final |
| seriously degrade a brand. | | | | production run be produced. When production is |
| Design skill is as much an art as a science and | | | | completed the private label can be applied to the blank |
| dedicated training is required in order to produce a | | | | bottled water to produce the final private label |
| balanced, appealing, informative label for the private | | | | promotional product. |
| label bottled water end product. Graphic design is a | | | | There are many private label water companies on the |
| major in many universities and colleges and combines | | | | market today and many of these attempt to cut |
| course work in color, graphic arts, perspective and | | | | corners through using amateur design techniques and |
| other skills before a degree is awarded. A well trained | | | | low cost labels and printing. The result is almost always |
| designer however will produce designs and labels of | | | | disappointing to the customer, production of a cheap |
| superior quality. | | | | looking label message and many times damage to the |
| One skill that is not taught in the classroom but must | | | | brand. |
| be acquired through practical experience is customer | | | | When choosing a supplier to produced a private label |
| relations and communication with the customer. It takes | | | | that carries a high quality effective message, choose a |
| skill and experience to translate the customer concept | | | | supplier with a reputation of producing a quality product. |
| into a graphic design and message and the ability to | | | | Your brand message will show the results and your |
| work with the customer controls the success of the | | | | return on your advertising investment will be rewarding. |