| I’ve seen the habit to only look at direct competition | | | | ones in the pile, and a really good custom postcard is |
| when taking a look at the marketplace. | | | | going to overshadow the other postcards, and make |
| | | | | me less likely to look at them. |
| Keeping a good eye on the competition is going to be | | | | |
| part of any successful marketing plan, but who exactly | | | | The same is true for brochures, for posters, or for any |
| is the competition and who really needs to be | | | | other marketing you’re doing. You have to be |
| watched? It would appear that anyone in your industry | | | | certain that you know what as many companies are |
| is going to be the ones to watch out for, and to an | | | | doing as possible. If you’re noticing too many |
| extent this is true, but don’t think that they’re the | | | | companies sending out postcards you might want to |
| only ones that are going to be challenging you. | | | | hold off on yours for a while. The more saturated a |
| | | | | market is with marketing material the harder it will be |
| These companies are your direct competition. Anyone | | | | for yours to be seen and do what it’s supposed to. |
| directly competing for the exact same customers or | | | | |
| who offer a similar service is going to be your direct | | | | Obviously sometimes you just won’t have much of |
| competition. My guess is that most companies are well | | | | a choice and you’ll just have to send out your |
| aware of their direct competition, but who are you | | | | marketing material no matter how many other people |
| indirectly competing against? | | | | are doing things. My point isn’t to say that you need |
| | | | | to completely change your plans depending on other |
| These are the companies who are getting similar | | | | companies, but you should still be aware of it. |
| marketing or other advertising material done that you | | | | Eventually you might end up changing things a little, or |
| are. Consider if you’re getting postcard printing | | | | improving your marketing to stay ahead and get your |
| done every other company out there who are also | | | | material noticed. |
| getting that same postcard printing. | | | | |
| | | | | Don’t let yourself be fooled into thinking that direct |
| Each time you send out a postcard your customers | | | | competition is all you have to worry about. In a society |
| are going to be sorting through a large pile of mail that | | | | as filled with marketing material as ours is, you have a |
| might be filled with quite a few postcards. Are they | | | | lot of stiff competition to be aware of. Don’t let this |
| going to diligently look through every single postcard in | | | | scare you away from throwing your hat into the ring, |
| that pile? That’s extremely unlikely. I know I often | | | | but rather look at it as a chance to make your |
| only look at a few postcards while throwing out all of | | | | company that much better, and make your marketing |
| the others. The ones I look at are the most interesting | | | | material as good as it can possibly be. |