| I know this might sound like a lofty statement, but self | | | | messages. For example, if you'd moved premises and |
| adhesive labels can make a world of difference to | | | | you needed to change the address of your business |
| your business. And Melbourne is home to an array | | | | on brochures or catalogues, you could order a number |
| different types of label manufacturers and retailers. So | | | | of pre-printed labels (with your new contact |
| before you start thinking that I "need to get out more," | | | | information) to be sent to you, ready to be stuck on to |
| here are a few things you might want to consider. | | | | your sales material. |
| How can self adhesive labels make a difference to | | | | On the other hand, if your Melbourne business wanted |
| your business? | | | | to do a "mail-out" to your database of customers, you |
| As the name suggests, self adhesive labels are labels | | | | could finish this task quite quickly and easily. Using |
| that can attach to other surfaces and materials | | | | mail-merge, you could print your customers' names and |
| without the help of any additional glues, nails, staples | | | | addresses onto blank self-adhesive labels that are |
| etc. | | | | then stuck onto envelopes and mailed out with your |
| Magnetic labels (like the often used "fridge magnet") fall | | | | product catalogues, "Thank You" notes, "Birthday |
| into this category. These are used by many | | | | Cards" or "Closed-Door Sale" information. |
| businesses in a number of industries (most notably the | | | | And if your business deals in fresh fruit, you can label a |
| fast food and home services industries) to increase | | | | variety of fruit with stickers (think of the last time you |
| their brand awareness. | | | | had to peel one off an apple or a banana). |
| However, the most obvious and most commonly used | | | | Stickers can be bought in either rolls or sheets, |
| type of label is the humble sticker, which has an array | | | | depending on the type of printer or labeling equipment |
| of uses. | | | | your business uses. |
| How can you use stickers in your business? | | | | And at the personal use level, stickers can be used to |
| Stickers can be used to label products with: | | | | print cartoons and funky messages. |
| | | | Conclusion |
| 1. Sale price (either directly on the product, or on | | | | Self adhesive labels are versatile and inexpensive to |
| adjacent shelves) | | | | use. They're extremely useful as a marketing tool and |
| 2. Barcodes and "Product ID" information | | | | are flexible enough to convey stock information for |
| 3. Dates which products should be "Used-By" | | | | you and your customers. And of course, you can't go |
| (otherwise marked as "Best Before"). | | | | past them as a time and money saver for your |
| They can also be used to label products with custom | | | | employees. |