| Shrink Sleeve labels are changing the way consumer | | | | for consumers and marketers alike. Consumers will get |
| marketers introduce and push new products. Shrink | | | | more choices and marketers can introduce new |
| Labels wrap around a products such as a bottle and | | | | offerings without a major financial risk other than |
| or container allowing the marketer 360 degrees of | | | | production and shipping cost. However consumers |
| space to entice a potential consumer to try their | | | | may make more unplanned purchases but even this |
| product. Shrink Sleeve material allows for high impact | | | | may be a good thing. |
| graphics to stand out on the grocery shelf. The use of | | | | These labels even allow for changes that may |
| noticeable inks and patterns on the label grab attention. | | | | stimulate sell of existing store products. Some products |
| Many shoppers will make unintended purchases by | | | | even though they are of high quality may through time |
| reading these labels. | | | | start to seem outdated. A new label can add spice |
| Thus sleeve labeling is an inexpensive and effective | | | | and appeal. The use of the sleeves can stimulate |
| way to introduce a new product without spending | | | | sales and grab an increase share of the product |
| heavily on media advertising buys. Traditionally a new | | | | demand. |
| product rollout would be very expensive costing | | | | Label work well especially if produced by a |
| several hundred thousand dollars just to get minimal | | | | professional shrink sleeve manufacturer. They must |
| consumer awareness. Some campaigns would be in | | | | understand the consumer for which the product is |
| the millions. This is a very expensive gamble if the | | | | targeted and have an expert knowledge of graphics |
| product did not take off as expected. | | | | and images that sell. Choosing the right shrink sleeve |
| Today shrink sleeve product marketing is becoming a | | | | partner is vital to any campaign. Look for a company |
| staple for marketers to affordably check their brand | | | | that has experienced and has won many awards in |
| appeal and market potential. This new method is good | | | | the industry for their labels. |