| When it comes to selling products and building a brand, | | | | and one-of-kind label can be created right from a |
| almost nothing is more important than the right | | | | personal computer: |
| packaging. After all, it's the first thing the potential | | | | 1. Find the best label supplier based on business needs, |
| customer will see, and it needs to stand out from the | | | | shipping times and selection or variety of label |
| competition. | | | | products. |
| The good news is that it doesn't have to be | | | | 2. Choose a size and shape which suits the existing |
| expensive. | | | | packaging or product. |
| No matter what the product, powerful packaging can | | | | 3. Select a label material and color that will compliment, |
| strongly influence a purchasing decision, thus boasting | | | | enhance or prevent against wear and tear (such as |
| sales. It can also communicate important benefits of | | | | exposure to damp environments or sunlight). |
| the product, provide instructions of use, detail unique | | | | 4. Determine a label type that supports the use of the |
| features and of course, establish a brand identity. | | | | product or application such as pressure-sensitive also |
| For most small business owners focused on selling | | | | known as peel-and-stick, or removable/repositionable |
| quality products with limited resources, a simple solution | | | | labels that can easily be taken off. |
| in the packaging design process starts with creating a | | | | 5. Download a label template to create an original |
| distinctive label. Fortunately there is no longer a need to | | | | design, use an existing logo or write support text to |
| scour office supply stores or weed through catalogs | | | | influence the target market, showcase benefits of the |
| to find quality, effective and cost efficient labels. | | | | product and enforce a brand image. |
| By following these simple steps, a unique, professional | | | | 6. Print and apply the labels with meticulous precision. |