| SPECIALIST LABEL CONVERTERS AND LABEL | | | | knowing that theses newest label converters will |
| PRINTING | | | | keep them competitive for the massive labelling needs |
| The ever present demand to cut per unit costs has | | | | of larger companies, for example beer companies. |
| seen the larger label converters companies investing | | | | Theselabel converters will be printing literally millions of |
| in ever more specialized label converters that are | | | | almost identical labels, and the per unit cost is very low. |
| capable of ever greater efficiency and versatility. | | | | The other half of the market is using much |
| These high end and very expensive label converters | | | | cheaper label converters, and is aiming at the small to |
| are very able to reduce the unit cost of a label, but | | | | mid sized companies. Theses companies will often |
| these label converters are aimed primarily at the very | | | | require label converters that can efficiently produce |
| large companies market. | | | | small and variant runs of labels. Theses label |
| These enormous and expensive label converters | | | | converters businesses tend to focus on the needs of |
| offer unparalleled efficiency and speed of production, | | | | their local region. |
| but these label converters are not well suited to the | | | | Label converters are more capable and efficient than |
| needs of smaller companies, or companies that | | | | ever before, and the newest label converters can |
| produce small runs of products. These high end label | | | | produce a per unit cost that would have been |
| converters, although capable of a very low unit cost, | | | | unimaginable only a decade earlier. These |
| will likely cost more to use for limited production runs. | | | | massive label converters will not well serve the |
| The label converters market has essentially been | | | | needs of small to mid sized production facilities. These |
| segmented into two very diverse label | | | | companies will benefit more form using local label |
| converterssegments serving two very distinct | | | | converters with smaller and more diverse printing |
| markets. The label converters giants have invested | | | | capabilities. |
| massive infrastructure funds into the latest technology, | | | | |