| Your business cards can be wonderfully effective for | | | | company name. |
| you if you design them right. If you take the time to | | | | • For the title of your card, if different than |
| design an attractive and unique business card printing, | | | | any other information, use the same size font as you |
| and then follow through by actually handing out your | | | | used for your address. You can also go one point |
| cards to a lot of people, you will see a significant up | | | | smaller if you prefer. |
| tick in your business. | | | | • NEVER print your address in less than 6 |
| However, you must be careful to follow certain | | | | point font, even if you are a professional. |
| standards when it comes to your business card | | | | • NEVER print your name in larger than 11 |
| design, especially in the area of text size. You have | | | | point font, even if you are targeting senior citizens. |
| probably seen a business card that features | | | | • NEVER print your address in larger than |
| abnormally large text, which makes it look amateur | | | | 9 point font. |
| and unprofessional. At the same time, text that is too | | | | Special Considerations |
| small can make your card appear cheap or dull, or | | | | Some fonts just do not play well with others, as they |
| even downright hard to read. We are going to point | | | | appear to be a different size than the rest. In other |
| out some standards that you should stick to, along with | | | | words, if you set some fonts to 6 point, for instance, |
| some special notes to remember as you get your | | | | they will look like 5 point when you type. The |
| business card printing done. | | | | "copperplate" font is this way. If a font just does not |
| Basic Guidelines | | | | look right to you, pick a standard font (like Times New |
| • For most businesses, use 7 or 8 point | | | | Roman or Arial) and type a few characters next to |
| font for your address and contact information. | | | | the strange-looking characters, in the same font size. |
| • Doctors, lawyers, and other | | | | If it is obvious that the font you are using goes by a |
| professionals, however, often use smaller fonts. If | | | | different size format, go ahead and change the size |
| you are a professional, you may want to consider | | | | setting to compensate. |
| using a 6 point font. | | | | You should also be careful when you are using a |
| • Whatever font size you use for your | | | | preset business card template. When you begin your |
| address, use one size bigger for your name. In other | | | | business card printing project, it will have all the fonts |
| words, if your address is in 7 point, use 8 point for your | | | | set to the default size. You will want to look at the |
| name. | | | | settings, and change them to the dimensions you |
| • For your company name, you will go | | | | want. Otherwise, you might be unpleasantly surprised |
| considerably bigger. Use a 12 to 15 point font for your | | | | by the results of your work. |