| There are two types of lists that can be used to | | | | is recommended that you use a saturation list. |
| target potential clients with a direct mail piece. The first | | | | Examples: |
| way would be to do a "saturation" mailing. A saturation | | | | Restaurants -Two for One Entree Fitness Club - One |
| mailing list is compiled by mailing to everyone on a mail | | | | Free Trial Membership Wireless Store - Free gas card |
| carrier's route. A "targeted " list is compiled using | | | | with new phone contract Church - Christmas Festival |
| specific demographical criteria. | | | | When to use a targeted list? |
| When to use saturation list? | | | | Can your product or promotion only be used by certain |
| Can your product or promotion only be used by | | | | people? If a day care was offering 50% new |
| anyone? If a pizza was offering a three pizza special | | | | memberships would everyone on your street be a |
| for $15 would everyone on your street be a potential | | | | potential client? The answer is no. Only the people with |
| client? The answer is yes. Every person on your | | | | children on your street are potential clients. Use a |
| street eats pizza, and is a potential client. If you can | | | | targeted list when |
| look down and you see everyone as potential | | | | If the product or promotion can be used only by |
| customer, then saturation is definitely your choice. | | | | certain people, it is recommended that you use a |
| If the product or promotion can be used by anybody, it | | | | targeted list. |