| You've spent weeks getting your website design right. | | | | searches for the word 'print' during the previous month. |
| Your website is fully 'optimized'. Or so you think. Why | | | | Now select a phrase with somewhere between 500 |
| are visitors not finding your website? You've probably | | | | and 2000 search requests per month from the other |
| forgotten to optimize your content by adding keyword | | | | suggestions below. For this example, I've chosen the |
| phrases! | | | | phrase 'overnight print' which has had 1328 searches |
| What do you mean by 'content'? | | | | the previous month. |
| You should know by now that you need to have a | | | | You then take the phrase 'overnight print' and apply in |
| few hundred words of text based content on each | | | | twice in your page content and other important areas |
| page of your website to attract search engines and | | | | in your web page that should contain your keywords. |
| help search engines determine what each page is | | | | For this example you would probably ensure that the |
| about. | | | | content is about a special 'overnight print' service that |
| How do I optimise my content? | | | | your company might do. |
| What you need to ensure is that your keyword | | | | If you're a business that specializes in printing, other |
| phrase is included TWICE in your page content. I'm not | | | | content pages that you may wish to create that are |
| talking within any navigational menus. Your keyword | | | | relevant to both our users and search engines could |
| phrase needs to appear, uniquely, twice, and on just | | | | be based around the following keyword phrases found |
| the one page. Ideally at the start and the end of each | | | | in the same search: |
| portion of page content. Note: This does not include | | | | 1) Print to PDF |
| other previously discussed areas in which to house | | | | 2) Print Management |
| keyword phrases such as the page title tags or the | | | | 3) Digital Camera Print |
| page heading. | | | | 4) Large Print |
| Make sure that you have the right keyword phrase | | | | 5) Print Management Consultancy |
| You should have already decided on your keyword | | | | The possibilities of finding relevant keyword phrases |
| phrase that you're aiming for on the page that you are | | | | that you can base content upon for your website |
| writing content for. If not, go to the Overture Keyword | | | | aren't endless. Make sure that you maximise the |
| Selector Tool ( and select your phrase that you want | | | | effectiveness of each one. |
| to use. Ideally for internal site pages (not the home | | | | Don't write your content for search engines |
| page) you want to be aiming at keyword phrases that | | | | However tempting it may be, don't pull off as many |
| are no popular than around 2000 searches per month. | | | | popular search phrases as possible and insert them |
| Start by selecting a word that represents you | | | | into your page content that isn't specifically relevant to |
| business genre. For example, if you are in the Print | | | | those phrases. You'll turn off your visitors and search |
| Industry, type 'Print' into the Overture Keyword | | | | engines will catch up with you eventually. |
| Selector. At the time of writing, there were 63515 | | | | |