The Appropriate Thickness of Custom Business Cards

When people decide to produce custom businessthicknesses.
cards, they rarely decide on the thickness of it. ForThe quick 10pt The thinnest card stock that can be
most people the most important part of color businessconsidered appropriate for business cards is the 10pt
cards is always the design. Therefore, it is just logicalstock. This is usually used for emergency business
to concentrate in this aspect first.card printing where you need to print cards within a
However, since you are creating your own unique andday or so for immediate release or distribution. Most
original custom business cards, it is also important forrush and overnight jobs will typically use this thickness
you to decide on the thickness. This aspect can affectsince it is very easy to handle.
the quality and cost of your color business cards.Of course printing in this thickness is also usually
Therefore, once all the designs are made, you willcheaper than most other cards. The only drawback
probably face the decision to choose the thickness ofhere is the quality. 10pt business cards can hardly be
your custom business cards.considered high quality. It feels pretty flimsy, and you
Measuring in points (pt) Card stock for business cardswill not expect it to last long as a card. This is used
is measured in points. “Points” refer to thesparingly for emergencies or if you really are in a
relative thickness of the card paper stock. 1 point orbudget with business card printing.
“1pt” can be roughly converted to a thickness 1Highly durable 16pt The thickest card stock that is
1000th of an inch. For most card stocks, they usuallyrecommended for color business cards is the 16pt
use a 12-point or a 12pt thickness as the standard.cards. This is actually already a custom job unto itself
However there are thinner or thicker variations thatsince only a few people use this thickness. However,
can be used for various situations in business cards.16pt cards are very durable and cannot be bended
Standard 12pt and 14pt The usual thickness that youeasily. This is something you would use if you really
will encounter for most business cards are thewant a lasting impression with your cards. These
standard 12pt cards and the slightly higher end 14 ptcards will have a good run and will pass the test of
cards. These cards are pretty durable and can survivetime. Of course, you have to have extra funds to print
for long periods in your wallet. They are of coursein this thickness though.
thicker than normal paper, but are still easily bendedNow you know the various thicknesses that you can
when a slight force is applied. Therefore, most normaluse for your custom business cards. Your choice will
people will print their color business card on 12ptusually depend on your purpose and your budget for
thickness as a well-balanced stock, while those whoprinting business cards. Just choose with care so that
have a little bit more money may go for the 14pt foryou would not have any problem come delivery of the
added durability. Whichever the case, when you wantfinished material.
to print a standard business card, you should use these